Jeff Fischer started small and dreamt big to make Habit Wines
What drives wine-lovers to Santa Barbara Wine Country? For most Californians, they visit because of the proximity and the refreshing rural escape from LA or the Bay Area– and of course for the quality of our wines. For Habit Wines owner Jeff Fischer, it’s all about the attitude our region exudes– a welcoming attitude with a willingness to share knowledge and support its fellow winemakers.
You might know Jeff from his eponymous character on the Fox show American Dad!.Balancing his two callings of acting and winemaking, Jeff started small, making several cases of wine out of a garage in Los Angeles, with a few hundred pounds of grapes he bungee-corded onto his truck and brought down from Santa Barbara.
Three defining moments helped Jeff get started: The first winery to agree to sell him grapes. The winemaking classes that guided him through the creation of his garagiste cases of wine he made in LA. And, Doug Margerum who opened his winery doors giving Jeff the opportunity to become a full-fledged winemaker. (Watch our interview to hear Jeff’s journey to winemaking in his own words.)
For a wine to grow as a passion into a business it takes a certain kind of creative energy which Jeff imbues in every one of his wines.
Mavericks in the industry like Jeff help define Santa Barbara wine country – and the winemakers who make it all happen. Like others before him, it’s this culture of expression and encouragement that helped him get started, or as he puts it, “it’s a great, great vibe!”
So, why the big hand on the Habit Wines label?
“It’s really all about art and addiction,” says Jeff – the art of acting and his addiction to winemaking. For him, the hand belongs to William S. Burroughs, Jeff’s favorite poet from his hometown of St. Louis, who “may be reaching for his own fix” on the label. The Habit label certainly does pop out on a shelf of wines – it’s easy to spot from a distance on our own wine wall – and the design even landed his wines in the San Francisco Museum of Modern Art.
Like most ‘misunderstood’ modern art, it wasn’t always as accepted. During one of his first vintages, Jeff brought his wines to the famed French Laundry restaurant in Napa. The staff loved the wine but refused to buy any for the restaurant giving the reason that the label was too modern, too out of the ordinary for the bourgeois Napa eatery.
Habit Wines are made from grapes from several vineyards throughout Santa Barbara County. Jeff prefers Happy Canyon grapes to grow his Bordeaux blends, keeping it hyper-local to the area. Most of his other varietals are grown in the Los Olivos District.
Winemaker Dieter Cronje of Presqu’ile Winery Shares His Energy
Dieter Cronje isn’t shy about what he needs as a winemaker – more storage! In helping build Presqu’ile Winery from the ground up, he’s acutely aware of the needs of his vineyard. As he puts it, “the problem is, an empty barrel of air takes up the same space as a full barrel!”
This month’s local Featured Winemaker showcases how a love of winemaking affects us globally, as South African Dieter Cronje takes us on his personal journey bringing him to Presqu’ile Winery in Santa Maria.
Out on the cold, windswept, and sandy hills of the far western side of the Santa Maria AVA, Dieter’s team works to perfect a select few wines that have made Presqu’ile stand out in North County: Chardonnay, Pinot Noir, Rosé, and Sauvignon Blanc.
Dieter believes strongly in the philosophies behind making wine; the energy he puts into his wine shows in each varietal Presqu’ile showcases. Coming from a formal education as a winemaker, Dieter understands the science behind what makes wine taste so good; Presqu’ile’s large on-site laboratory and full-time wine chemist attest to their devotion to textbook-perfect wine.
The 73-acre Presqu’ile vineyard sits close to the western border of the Santa Maria viticulture area, where the cold Pacific air constantly blows over the ocean-facing hills. Dieter and the Murphy family, owners of Presqu’ile, built the winery and tasting room from the ground-up, to their exacting specifications. The result is a world-class, gravity fed winemaking operation focusing on exhibiting fascinating Pinots, Chardonnays and Sauvignon Blancs.
From South Africa to the Central Coast:
Dieter got his start with wine early, “when I realized I could make my own booze!” he proclaims. After his father encouraged him to get in the industry over a shared love of wine, Dieter studied at Elsenberg Agricultural College and the University of Bordeaux, before traveling the world to hone his skills in crafting excellent Pinot Noir. Finally, Dieter met his future business partner Matthew Murphy at Ambuello Winery, where after several years, Dieter chose to come on as Presqu’iles winemaker.
Presqu’ile got its start in Mississippi, as a beachfront property owned by the Murphy family. They owned a small vineyard which was devastated by Hurricane Katrina in 2005. Looking to start fresh on the West Coast, the Murphy’s searched up and down California from the Russia River, Napa, and Santa Barbara County to find the perfect place to grow cold Pinot Noir and Chardonnay grapes. After settling on the Santa Maria AVA, the Murphys began growing grapes and had their first Presqu’ile Winery vintage in 2009.
Pursuit of Perfection
Whats next for this successful winemaker: the ceaseless pursuit of that perfect wine. “…I think if any winemaker tells you he has made the wine he’s completely satisfied with, he’s probably lying and should stop making wine because then there’s no more pursuit of perfection or pursuit of improvement.”
Dieter’s journey is one very similar to many of the other local Santa Barbara Wine Country winemakers that we have interviewed. It started with a dream, that with hard work and determination has made our incredible niche in the world of wine something to be proud of.
Meeting and interviewing Pete Stolpman of Stolpman Vineyards and Winery offered a rare glimpse into how winemakers are born. Pete is the subject of our Featured Local Winemaker series.
We asked Pete to sum up in ONE word an aspect of his personality that gets infused into Stolpman wine. Pete’s answer: “Crazy”! He chose this word as he reflected on his father’s sheer determination to find a property with the same soil characteristics as the European wines he loved. Pete’s father, Tom Stolpman, knew that if he found the limestone soil he was looking for, the rest would fall into place. And… it did.
Pete’s parents, Tom and Marilyn Stolpman founded Stolpman Vineyard and Winery in 1990.
The senior Stolpmans envisioned winemaking as an investment worth pursuing because they could enjoy the fruits of their labor… together. And now, Pete and his wife, Jessica are partners in their family endeavor.
Their 220-acre property in Ballard Canyon— of which a whopping 153 acres are currently planted to grapes– lies on three major limestone ridgelines. By implementing revolutionary viticultural techniques, their mission is to push the dry-farmed limestone vines to unprecedented levels of quality.
Stolpman Vineyards produces Syrah, Roussanne, Grenache, and Sangiovese within the Ballard Canyon AVA. Petite Sirah, Viognier, and Sauvignon Blanc are also grown and produced in limited quantities, as well as some more obscure native French varietals that promise some very interesting wines in the not-so-distant future.
One of the first business decisions the Stolpmans made– a decision that gives them a reputation for being mindful of their role in our community– was to give all their workers full-time employment; they made a commitment to them and their families by providing careers, instead of temporary work. Ruben Solorzano is one of the key players that gives Stolpman wines their stellar reputation. As a 20-year veteran vineyard manager and local viticultural superstar, Ruben organically dry farms the vines for balanced concentration and a healthy ecosystem. Kyle Knapp, head winemaker, and consulting winemaker, Sashi Moorman, round out the team’s talent. Kyle and Sashi work hand-in-hand with Ruben and Pete in timing the harvest of their taut, fresh fruit. Kyle proudly sees himself as the steward, rather than the creator, of Stolpman’s “vineyard crafted” wines.
Here’s Pete Stolpman’s unique ‘how-I-became-a-winemaker” story:
After graduating from Georgetown University, Pete took a management job in Los Angeles. He became increasingly involved in his family’s vineyard operation until it became apparent that jumping into the family business was what he was meant to do. He quit his job, and embarked on a three-year wine training program; he refers to this as the “Master’s Degree by Tom Stolpman.” Pete made wine in Australia and in Italy before returning home to sell wine for the Henry Wine Group, where he was awarded the title, Fine Wine Specialist of the Year in 2008. AT 26 years old! He was the youngest salesman to receive this award (and still holds the record!).
Ready for THE challenge, Pete took over day-to-day management of Stolpman Vineyards in 1990 and hasn’t regretted his decision for one moment.
Pete’s time at Henry Wine Group was not only a great learning opportunity, it was also life- changing in terms of his personal life.
During his training at Henry WineGroup, he met his wife, Jessica. She attended Cal Poly San Luis Obispo where she fell in love with the world of wine through her involvement in the Vines to Wines Club. Upon graduation, she joined the Henry Wine Group, where, she met Pete, AND won the award for Highest Sales Growth. After two years at Henry Wine Group, Jessica moved on to become the Western Regional Sales Manager for Zaca Mesa Winery, just 10 miles north of Stolpman Vineyards on Foxen Canyon Road. Now fully emerged in the family business, Jessica manages the California wholesale market for Stolpman Vineyards.
A long-term vision
The Stolpmans are recognized for their pivotal role in developing the Ballard Canyon AVA. Upon publication of the AVA, Pete was elected President of the Ballard Canyon Wine Growers Alliance. Through his travels promoting Stolpman Vineyards around the world, Pete is also spreading the word about Ballard Canyon’s commitment to Syrah, leading the charge to establish the area as the benchmark Syrah appellation in the New World.
The Stolpman Story is one very similar to many of the other local Santa Barbara Wine Country winemakers that we have interviewed. It started with a dream, that with hard work and determination has made our incredible niche in the world of wine something to be proud of. Having the legacy passed down to the next generation is a sign that our burgeoning wine country is here to stay!
Say the words “California wine” and more often than not, bruiser Napa Cabernets or buttery Sonoma Chardonnays come to mind. There’s a certain irony to the fact that most consumers consider wine country of Santa Barbara County as a relative newcomer when in fact the area has had acreage under vine for over one hundred years. But it wasn’t until the 1980s that Santa Barbara County really took off, thanks in part to the UC Davis’s assessment of it having the optimal climate for growing grapes.
What makes the climate of Santa Barbara County and the Central Coast so unique? Three factors come into play: The Humboldt Current, the Coriolis Effect, and the Transverse Range.
The Humboldt Current, despite its name, has nothing to do with cheese or green pharmaceuticals. It’s actually a deep ocean current that comes up from Peru, bringing cool waters with it. That combines with the Coriolis Effect, which is a phenomenon that occurs when northern winds push surface-warm ocean water off the top of the Pacific and moves it further west. The Coriolis Effect truly is phenomenal because it’s not possible without the Earth’s rotation! When that warmer water shifts away, those deep, cool waters shift towards the top, ensuring a continuous cooling effect mid-California Coast. That cool air is then funneled inland due to the Transverse Range: that’s where the North-South running mountains turn East-West due to an early plate tectonic shift. That geological and meteorological combination add up to the unique microclimates we find around Santa Barbara County – which add up to a great variety of wine!
The two biggest AVAs, or American Viticultural Areas, in Santa Barbara County are Santa Maria Valley and Santa Ynez Valley. Both are river valleys created by that plate tectonic shift, which means they oddly run west-to-east, funneling cool maritime air in with them. Both AVAs benefit from large diurnal swings because the cool Pacific influence brings in chilly fog overnight, lowering the nightly temperatures, before burning off midday at higher, hotter afternoon temperatures. That large temperature swing optimizes sugar levels in grapes while maintaining acidity. You’ll notice wines from both AVAs may be higher in alcohol but never taste out of balance: there will always be a refreshing prickle of acidity on the finish. Let’s take a moment to thank diurnal swings for that!
Within the Santa Ynez Valley AVA, the best known AVA is Sta. Rita Hills. (And yes, it is legally ‘Sta. Rita Hills’ and not ‘Santa Rita Hills.’ It seems the famous Santa Rita winery in Chile was a bit peeved when the Santa Rita Hills AVA was initially granted and sued to prevent consumer confusion.) Sta. Rita Hills is most famous for its Pinot Noir. The AVA benefits from that ocean air as well as very specific ‘chet’ soil that create the unmistakably bright and floral Sta. Rita Pinot flavor. It’s no mistake that some of the best-known California Pinot vineyards, including Sea Smoke, are located here.
Moving away from the ocean, we find the Ballard Canyon and Happy Canyon AVAs. As their names imply, they are both lower altitude AVAs and, since they’re surrounded by mountains, heat and sunlight reflect off to create much warmer microclimates than those found in Sta. Rita Hills. Bordeaux and Rhone varietals do well here. In particular, Cabernet Sauvignon loves Happy Canyon and Syrah rules Ballard Canyon.
And, fun fact!: Happy Canyon earned its moniker by having the only working still during Prohibition, leading many a local to visit and to leave quite happy! We’re pleased to see this happy-making legacy continued with fantastic wine.
And finally, the newest AVA in the region is perhaps the closest to our heart: the Los Olivos District. Located in the area surrounding the Los Olivos Café, the Bernat vineyard is proud to be part of the Los Olivos District. Comparatively flat and warm, Syrah absolutely thrives here – which you can taste in the many different Bernat Syrah bottlings.
With the continued interest in Santa Barbara County, we feel that its potential is just now being brought to fruition. The various microclimates and unique topography allow for infinite possibilities, from rich, round reds to bright, acidic whites. Santa Barbara Country truly has a wine for every wine lover!
We love sharing Santa Barbara Wine Country! Shop our Wine Merchant here and we’ll ship our wine country to you! Consider choosing from our custom wine club selection that offers only the best of California Central Coast wines.
For Ernst Storm, wine should tell a story: the story of the site, the story of the grape, and the story of the vintage. For us, his own story is an intriguing adventure that influences his unique approach to winemaking!
Ernst grew up along the Western Cape region of South Africa, an area made famous for winemaking. Although he did not grow up in a family of vignerons, his surroundings heavily influenced both himself and his brother. Ernst knew that he wanted to pursue a line of work that both involved creativity and nature, both of which logically lead him back to his roots.
Not content with just staying home, however, Ernst traveled extensively through Europe and eventually made his way to California, working in Amador County in the Sierra Foothills. There, he was able to balance out his knowledge of cool-climate winemaking that he learned in South Africa with that of the much-warmer Sierra Foothills AVA. He learned how to work with much higher levels of alcohol and pHs, and how to stabilize wines that are far out of balance, all of which have since come in handy with the varying microclimates around Santa Barbara County.
Ultimately it was a desire to explore a wider range of temperatures that drew him to Santa Barbara County. He became the winemaker for Notary Public Wines, drawing from the warmer Happy Canyon AVA to craft some delicious Cabernet Sauvignons and other Bordeaux varietals. The microclimate range, though, is impossible to ignore, opening up unlimited possibilities for winemakers. After establishing his own eponymous label, Storm, Ernst set out to craft wines that tell the story of his background as well as their own.
A prime example is his Sauvignon Blanc: Ernst ages the wine in stainless steel, which is a decidedly New World approach, with lees (or spent yeast cells) included, which is decidedly Old World. The result is what he calls an “American Riviera wine”: one that is bright, refreshing, and infinitely quaffable. In fact, it’s the best selling white wine at Los Olivos Wine Merchant & Café month after month!
Owner of the Los Olivos Wine Merchant & Cafe, Sam Marmorstein, got a chance to sit down with Ernst and learn more about his winemaking methods and path to finding himself as a winemaker in Santa Barbara Wine Country.
Never one to rest on his proverbial laurels, Ernst is constantly exchanging ideas with his brother in South Africa. Since both are winemakers, they continue to inspire and advise each other. Ernst claims that most smaller wineries – and indeed, wine regions – have to figure out what works as they go along. This is a vastly different approach than that of bigger areas like Napa and Bordeaux where big money is spent on formulating wines that meet the specs for both public appeal and critical acclaim. Although that kind of money is helpful, making it up as you go allows the freedom to experiment, and that’s just what Ernst continues to do.
Winemaking is about storytelling, and the story behind Zaca Mesa is definitely worth telling. -Eric Mohseni, Zaca Mesa Winemaker
Zaca Mesa, one of the most storied wineries around due to it’s history. Established in 1973 when there were only two wineries in Santa Barbara County. Zaca Mesa is the first winery in the area to plant Syrah grapes, which helped kick start the Rhone varietal love affair throughout California.
Zaca Mesa’s Black Bear Block of Syrah is the oldest in the Central Coast. The vines themselves came from Gary Eberle, who acquired them from a UC Davis professor, who had taken them from Hermitage in France! Black Bear Block is all original rootstock– a rare find these days.
(Fun fact: “Black Bear Block” earned its name when vineyard manager Ruben Camacho found black bears there munching away on the grapes!) Today, Zaca Mesa’s estate exclusively grows Rhone grapes, everything from Viognier to Grenache and Syrah.
The story doesn’t end with the grapes, though. Located in a big ol’ barn up in the Santa Rita Hills, Zaca Mesa has been lucky enough to experience such legendary winemakers as Ken Brown and Bob Lindquist. Zaca Mesa has consistently kept quality wines above all else, and it’s that commitment to quality that attracted current Head Winemaker Eric Mohseni.
But it was the moment that he set foot on the Zaca Mesa property that he knew “this is where I want to be.”
Eric worked part time at The Wine Country in Signal Hill during his undergraduate days at Cal State Long Beach, where he majored in food science and chemistry. As his role quickly grew, he became the buyer for Southern Hemisphere wines, which launched an obsession with Sauvignon Blanc. That, in turn, lead him to move to New Zealand to work a harvest and fully immerse himself in winemaking. But it was the moment that he set foot on the Zaca Mesa property that he knew “this is where I want to be.”
Still a chemistry major at heart, Eric loves experimenting with barrels and aging. Recent additions to the winery include massive concrete tanks and elegant clay amphorae, both of which are used to produce Syrah and a Grenache-Mourvedre blend. Those wines are big, deep, and tannic, as the concrete and clay are obviously less porous than oak barrels and allow very little air in. This kind of curiosity and experimentation allows Zaca Mesa to produce varied styles of wine from the same block of grapes, from smooth and round to big and bold.
Eric credits Vineyard Manager Ruben Camacho, Cellar Master Agustin Robles, and the entire Zaca Mesa staff with the winery’s success because of their ongoing commitment and dedication. Ruben has been with Zaca Mesa for over 40 years, and Agustin isn’t far behind. Eric believes that the camaraderie found there is crucial to the finished wines.
Eric was our Featured Winemaker for the month of June in 2017. View our upcoming featured winemakers on our special event page here.
David Delaski has always been a unique and creative person, but passion is the essence of his personality that is infused into his winemaking for Solminer Wines. Passion leads to everything. It’s not just passion for great wine but for the whole of his life, and all his endeavors.
“Creative pursuits always called me. Wine is definitely one of those pursuits where you can be really creative.”
In 2009 David met his wife Anna, who had just moved to Los Angeles from Austria. The pair spent some time exploring wine regions of the world, including Anna’s home country of Austria. It was at that point in their lives they looked at each other and decided they wanted to pursue something in the wine industry. With the passion found while exploring wine regions, they “threw caution to the wind” and created Solminer.
Sol for sun and miner, to impart the idea of mining the sun, harvesting the bounty of things from the soil.
The couple found a farmhouse in Los Olivos which had 3 acres of Syrah planted. After much work, they had done it! Anna and David’s dream was now a reality. They are doing something so unique for Los Olivos, and California– they have taken from Anna’s heritage by planting two of Austria’s most famous grapes, Grüner Veltliner and Blaufränkisch. The vineyard now called DeLanda (a combination of their names, Delaski, Anna, and David) is 100% organically farmed, to protect their family and neighbors from harsh chemicals. In addition to grapes, the property has animals, including sheep, chickens, and donkeys! It’s a passion looking at the farm as a whole system. They are in the process of undergoing their certification for being a biodynamic winery.
“When you are standing out in the vineyard it gives you a moment of self-reflection.”
David goes to the vineyard to describe his winemaking process, “Start with well farmed organic grapes and do minimal interventions.” Their goal is to get the purest expression of the site as possible. Spending most of the time on farming and less time doing things to the wine during the winemaking process. The wines are created purely from the DeLanda vineyard, and really speak what the terroir and property are about, exploring.
“In order to get into the wine business, you have to be adventurous.”
Ryan Carr of Carr Vineyard and Winery is indeed adventurous! His first job was making snowboards, then went to the University of Arizona for graphic design and worked for a landscape company. It was in college that he took a class on plant science, a seed was planted, and since 1999 he has been farming vineyards and making wine– what an adventure! When Ryan made his way to the Santa Ynez Valley he thought he would start a graphic design business. Little did he know he know the adventurous path that laid ahead…
Starting on the farming side of the industry in 1998, Ryan began working for viticulturist, Craig McMillan. Getting outside to escape the computer was a no brainer for Ryan, he fell in love with being in the field, and before he knew it he was helping lay out and plant vineyards.
Developing relationships from his vineyard work Ryan was able to get his hands on some extra Cabernet Sauvignon fruit in 1999. With that and the help of some food grade trash cans, he made his first batch of ‘home’ wine, producing about 10 cases. That wine was given to friends and family, who actually LOVED it!
In 2000 Ryan was approached by Andy Kahn who had just started his own winemaking facility. Starting up his new business and tight on money, Andy suggested Ryan work for him (for free) in exchange for winemaking help and the use of the facility. Not willing to pass up the opportunity Ryan jumped in. He made his first 325 cases with 1.5 tons of Cabernet Sauvignon, 1.5 tons of Cabernet Franc, and .5 tons of Pinot Noir. That was the beginning of the Carr label. Each year they continued to make more wine, and after several years Ryan really had a good thing going.
“As a farmer I am trying to represent the exact location more than anything. So it’s a hands off approach to wine making. Very minimal additions, and manipulation.”
One of the main factors that sets Carr apart from other wineries in our area is that they lease vineyards throughout Santa Barbara County; including Sta. Rita Hills, Los Olivos District, Santa Ynez Valley, Ballard Canyon, and Happy Canyon. Growing in all of these locations allows Ryan to get to know and see the differences in each growing region and make many different varietals.
California in general is a young wine region, so Santa Barbara is very new in the grand scheme of things. Being a young region we often look at older wine producing regions, such as France and Italy, for inspiration and advice. With that said, this is not Italy, or France, its California. We are finding our own techniches and styles over the years. You can see it happening in Santa Barbara, with all these sub appellations coming up. The basic understanding as to what our environment can do is increasing.
“Santa Barbara is such a special place, and without the influence of Burgundy we wouldn’t know that Sta. Rita Hills is perfect for the Burgundian varietals. Without the influence of the Rhone we wouldn’t know that Ballard Canyon is the place we should be growing the Rhone varietals, and same for Happy Canyon and the Bordeaux’s. It’s incredible what we can do within such a small area of California.”
Want to meet more local winemakers? Catch our current Featured Winemaker on our blog, or come meet them on the last friday of every month!
In 1997 Christine and Stevan Larner finally saw their dream of being in the wine business as a reality. Purchasing a 130 acre south facing parcel, perfectly situated in what is now Ballard Canyon, they began the Larner family legacy. Their son Michael was working as a Geologist in Colorado prior to the new family endeavor, but he always knew he wanted to come back to the earth, and being able to pass something down for multiple generations was fascinating to him. “The legacy aspect was my biggest selling point.” And so began the long and meaningful process of planting a vineyard and becoming a winemaker. Michael earned his Masters Degree in Viticulture and Enology from UC Davis and has been making wine since 1999.
Michael’s experience as a geologist before being a winemaker, allows him to see the winemaking and viticulture aspects much more from the land itself. He wants “to be firmly grounded to the earth” which has multiple meanings in Michael’s life. Leaving his career to join his family in their vineyard and winery endeavor gave him a sense of creating something that was always there, a legacy. His winemaking style is all about the site expression, allowing the wines to be the speaking word from the vineyard.
“Something there was present, this is the true essence of terroir, it’s coming from the land. As a geologist I am very comfortable with that, because I have studied the earth.”
As a winemaker Michael enjoys experimenting with different fermentation techniques, yeasts, and barrel choices. The process of giving and take allow the terroir to speak as loudly as it can through his wines. The Larner Vineyard and Winery team consist of more than just Michael, his wife Christina, mother Christine, and sister Monica each offer their own distinct look into the legacy. Figuring out where each wine will fit within the Larner program is a family affair. As a wine critic living in Rome, Monica looks at the wines from the eyes of the critic– how it’s going to do in the market. Christina is much more in tune with where the wines fit in from a generation standpoint, and Christine with her background in business is “the price guru.”
“The land was speaking louder than the winemakers.”
Michael is not only a fantastic viticulturist and winemaker but also co-founded the Ballard Canyon AVA. Ballard Canyon is a north-south running valley totaling 7,000 acres, one of the smallest in California. Described as the ‘Goldie Locks’ AVA, because it’s not too hot, not too cold, but just right for a variety like Syrah. A slightly warm ripening interval, but also a cooling effect– so you get that pepper spice coupled with fruit which is essentially what Syrah— makes Ballard Canyon ideal growing conditions for the Syrah grape. There is 17 vineyards total in the Ballard Canyon AVA but just 6 produce wine, the rest is sold to other wineries. Currently, only 600 of 7,000 acres are planted, over 300 of those acres are planted to Syrah. Proving that “everyone sort of knew; ‘this is our champion’, this is what we want to bring forward.”
In Part One of our interview with Michael, he shares the backstory of how Ballard Canyon AVA evolved from an idea to reality.
In Part Two of our interview, Michael lights up about what makes Larner wines “Grounded”.
Crawford Family Wines truly embrace what family is all about. From the name, to the logo and labels, owner’s Mark and Wendy Horvath have embraced the bonds of their family and given their wines a deeper meaning. The name Crawford is the maiden name of Mark’s mother, it also happens to be his middle name. The wine labels are photographs taken by Wendy’s brother, and the key tells a story about their son who had a fascination with old keys and became and avid collector (listen to the whole story behind the key from Mark himself in Part 1 of our video).
The idea behind the packaging was to have doorways and windows, things that you move through and experience something new on the other side. “For every time you open a bottle of wine you are stepping through some kind of portal, there is an experience in there,” Mark shares in our interview.
In his thirties, Mark and Wendy decided to leave their jobs and move to Sonoma to dive into the wine industry. Mark’s friend and colleague was a master sommelier, and as you can imagine, you can’t be friends with a sommelier and not taste dozens of phenomenal and interesting wines. Through this friend Mark found his passion in wine, he quickly discovered being a sommelier wasn’t going to be enough. He wanted to get his hands dirty, to create something magical for people to experience for years to come. After making the move to Sonoma, Mark began working at Carmenet Winery, during this time he also took wine classes at the UC Davis extension program. This was where he and Wendy met three Santa Barbara County winemakers who couldn’t stop raving about an area, now called, Santa Rita Hills. After visiting the Santa Ynez Valley numerous times, Mark saw an ad for assistant winemaker for Bryan Babcock of Babcock winery, he applied and was hired as a cellar hand, eventually becoming assistant winemaker, and finally associate winemaker.
Asked to describe his winemaking style Mark chose the word authentic. Mark describes his wines as purposeful.The idea behind the wines has never been to chase scores. He makes each wine exactly as he thinks it should be, suited to the vineyard. His goal is to make the wines based on instinct and an intention to be authentic to the place, the fruit, and the season.
“I am going to make wines that I really like, and hopefully other people jump on board, hopefully they like them too.”
For a full background of each of these wines watch Part 2 of our interview:
“‘Walk Slow’ is sort of a reminder to myself that we all fall in love with wine at table, with food, and conversation. We watch how a bottle of wine opens up with air and time. I lost that somewhere, and now I am surrounded by so much of, smell, taste, evaluate, move on…smell, taste, evaluate, move on. Walk slow is a reminder to myself, I want to build as much complexity into that wine as I can, so that when you do sit down at table with a glass there’s all these layers that come out of the glass, with time and air. Slow down and enjoy what I got into this for.”– Mark Horvath
You can learn more about local Santa Barbara County winemakers as part of our featured local winemaker series here.
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