May 3, 2018
There was a time during the late 1980’s, where winemakers came together with a unified goal– to put Santa Barbara County on the wine map of the United States. Little did they know, but their first steps paved the way for the explosion of our popular Santa Barbara wine region. Winemakers like Jim Clendenen from Au Bon Climat or Brian Babcock of Babcock wines created a culture which enabled Brewer-Clifton and others to find success in their footsteps. These pioneers succeeded in getting Santa Barbara County on the map as a premier California wine destination, rivaling Napa in some regards.
Embracing this spirit of collaboration, Greg Brewer and Steve Clifton put Sta. Rita Hills on the map. Together they started their label in the 1990’s before the Lompoc-based Viticultural area even existed. Greg attributes the success of Sta. Rita Hills to the diversity of Santa Barbara County and his team’s ability to focus on the best grapes of the area, Chardonnay and Pinot Noir. While other local AVAs may focus on Syrah or Sauvignon Blanc, Brewer-Clifton has always highlighted their flagships, which we’re currently featuring this month!
Santa Barbara Roots
At 21 Greg was a French-language professor at UCSB when he found his calling in the wine industry. He moved on from his previous passion for teaching to join Santa Barbara Winery in the tasting room for a meager $5.50/hour. He was hooked!
Greg Brewer met Steve Clifton in 1995 while working at Sunstone winery. Their friendship grew as they fed their desire to be part of Santa Barbara’s burgeoning wine region and soon discovered that their personalities blended well for business as well. Greg and Steve represent the best of the “next chapter” of the Santa Barbara wine story, after the premiere of the old guard. Their first 240 cases of wine came about in 1996, back when even some “established” wineries were still nothing more than young, green vines on a hill. The rest, as they say, is history. Greg considers his work in founding the appellation (which became an official AVA in 2001) his greatest accomplishment.
Back in 2017, Brewer-Clifton was purchased by the Jackson family (of the Kendall-Jackson winery). Greg is still the master winemaker of Brewer-Clifton winery, and considers the Jacksons the “largest champion of Santa Barbara County for decades”. He’s left to make his wines as he sees fit with his own spin on making premier Pinot and Chardonnay wines. If Greg isn’t making wine, he’s focusing on the education of newer, younger winemakers, and promoting the area here and abroad.
Humility & Vulnerability
Greg’s favorite part of winemaking: “the humility that comes with never being able to replicate anything” in his wines. Every vintage has a slight difference that provides a humble aspect to his life’s work. The spirit of Brewer-Clifton comes from transparency and vulnerability, with all wines “raised in a state of neutrality,” using old barrels. Greg’s team handles the wines from vine to barrel, ensuring the Brewer-Clifton touch on each stage of their grape’s lives. As a winemaker, Greg Brewer wants to eliminate his personal bias or prejudice on the wine, “to enable other componentry” to be louder than him in the wine.
Want to learn more about your local Santa Barbara County Winemakers? Read about our other Featured Winemakers here!