Lane Tanner, One of the First Female Winemakers of Santa Barbara Wine Country
Lane Tanner of Lumen remembers the old days. She remembers the early days of Central Coast winemaking when the process was a lot more laborious physically and femininity wasn’t a desirable trait in a wine—or a winemaker.
Frequently, Central Coast Syrahs are made big, bold, and in a style that Tanner calls “manly.” So she decided to make wines that were the antithesis of that: softer, gentle, elegant, or what she calls, “feminine” wines.
But don’t be fooled, Tanner is a heavy hitter, a pioneer in the wine industry.
She was one of the first female winemakers with her own label in Santa Barbara County. For 16 years, she was also the only winemaker who produced only Pinot Noir. Tanner said there’s a sensuality to Pinot Noir. For her Lumen label, she likes to produce Pinots with low tannin and velvety mouthfeel, and a long, lingering finish. She believes the Santa Maria Valley produces the ideal fruit for Pinots that reveal bright, strawberry, and cherry notes with herb over notes.
If there’s a sensuality to Pinot Noir, there’s just as much sensuality in the way that Tanner handles her production. For instance, for her Grenache, she does everything by taste. She does test Brix, but otherwise, taste rules. She likes to harvest when the grapes are just ripe, slightly past green. Then, it’s very little oak, and she doesn’t adulterate her Grenache with Syrah. It’s pure, vibrant, and youthful.
Though Tanner got her start almost by accident, it turns out she had a natural talent for winemaking. As proof of that, she’s worked with some of the most infamous names in winemaking. In the early ’80s, she worked at Firestone prior to being asked by Ken Brown to work at Zaca Mesa. From there, she began working with Frank Ostini who wanted something exclusive to his restaurant, The Hitching Post. She worked with him until 1989 when Ostini realized he wanted to make his own wine. They split barrels with Tanner starting her Lane Tanner label.
Still, Tanner hopes to see one more change in the near future…
Since those early days, Tanner has seen a lot change. Winemaking may still involve a lot of manual labor, but things have gotten easier, and females are now embraced by the winemaking community. Still, Tanner hopes to see one more change in the near future—she waits for the day when female winemakers are seen simply as “winemakers.”
Hear her full thoughts on women in winemaking and how the industry has evolved on the Central Coast in this month’s featured winemaker interview.
If you enjoyed reading this blog
If you enjoyed reading this blog, you’ll enjoy gaining more insight about Santa Barbara Wine Country winemakers after these fun reads:
If all had gone according to his plan, Aaron Walker would be steeped in academia shaping the minds of the next generation. Instead, those warm, magical SoCal breezes changed his fate. Now, he’s influencing palates and educating wine aficionados about the virtues of California-style wines as winemaker for Pali Wine Co.
An easy-going Southern California native living the surfer lifestyle, Walker was planning on getting his teaching credential while studying at San Diego State University. Like many college students, Walker waited tables to pay the bills. It turns out the job suited him. He made several attempts at working in other industries, but he always went back to waiting tables.
A life-changing harvest
As fate would have it, his girlfriend (who is now his wife) steered him away from pursuing the culinary arts and opening a restaurant. She instead suggested that maybe her father’s Central Coast contacts might have some opportunities for him in the wine industry.
Walker spent part of 2016 working the harvest with Jenne Bonaccorsi of Bonaccorsi Wine Co., and instantly forgot about teaching, forgot about restaurants, and forged a career in wine. The hands-on physical work followed by the reward of seeing that work come to fruition gave him a deep sense of satisfaction.
Embracing the California winemaking style
By 2017 he was hired by Pali Wine Co., which turned out to be a great fit. Short for Pacific Palisades, which sits between Malibu and Santa Monica, Pali was established in 2015 bearing reference to the hometown of owners Tim Perr and Scott Knight. At the time, Pali’s winemaker was producing wines that didn’t accurately reflect the California wine style. Originally, the wines were big, rich, high in alcohol, and didn’t age well. Walker throttled that back a little bit, showcasing low-alcohol California wines that are big, yet approachable and can still age well. Pali especially favors Pinot Noir from Sta. Rita Hills, an area that has become renowned for its ideal growing conditions for the varietal because of its moderate warmth tempered by coastal influences.
We had the opportunity to sit down with Aaron to hear his story and would love to share it with you. We invite you to pour a glass of wine and join us as we uncover his tale in our interview at the Los Olivos Wine Merchant & Cafe.
Walker shared with us an example of that California style with the new release of the 2018 PCH. Pali produced 600 cases of this dry, crisp, and refreshing wine, which highlights flavors of watermelon, lime zest, and sweet summertime stone fruits.
The California influence is evident in the winery’s operating philosophy as well. Pali has five tasting rooms throughout the Central Coast and Southern California, where staff has created a brewery approach to the tasting room experience. This has helped Pali foster loyal “communities of wine club members,” and allows them to occasionally roll out experimental blends like the Zinfelder—a blend of Zinfandel and Dornfelder.
At the Los Olivos Wine Merchant & Cafe we focus on providing a true wine country experience. Much of our produce for the Café is organically grown at our Café farm in Los Olivos. And our award-winning wine selection of over 500 mostly local wines compliments our fresh wine country cuisine. As a hub for the local California Central Coast wine scene, we love getting to know our local winemakers and sharing their stories with you! We welcome you to check out more of our interviews and blogs here.
This July, we’re pleased to welcome back Matt Brady, already a veteran guest of our Featured Local Winemaker series. Since our previous interview over a year ago, Matt has found a new calling and a new home at SAMsARA. SAMsARA Wine’s namesake comes from Sanskrit: The Buddhist interpretation of the word is the process of coming into being as a unique, mortal being. In Hindu culture, SAMsARA is the endless cycle of birth, death and rebirth of all life. This circle of passion, oneness and harmony are core values in SAMsARA’s winemaking process. The label produces only small batches of Pinot Noir, Syrah and Grenache from “carefully selected micro-sites” in the Sta. Rita hills region.
Fundamental to Matt’s winemaking is whole cluster fermentation – you’ll find this wine style in every SAMsARA wine. Whole cluster leads to greater aromas in their wines and a full mouthfeel profile without making the wines too strong.Stem inclusion is commonly a way to raise the PH of a wine, bringing natural acidity to the flavor profile. The cool climate vineyards, which SAMsARA exclusively selects for its retinue of grapes, are emblematic of very aromatic wines.
Matt’s favorite word to describe his wines: “Depth.” These wines are complex, multi-faceted, and appeal to those looking for an extra layer in their wines. Since 2005, Matt has worked almost every job in the California wine industry, most notably working his way from cellar master to co-winemaker at Jaffurs. When current SAMsARA owners Dave & Joan Szkutak acquired the winery, they had one name in mind to lead the operation: Matt Brady.
Currently, Matt spends as much time as he can in the vineyards, exploring new vineyard sites to add to the SAMsARA portfolio that match their style. The team is opening a new winery in Goleta and are expanding the Los Olivos tasting room, so there’s plenty to keep fans of the label occupied!
What’s next? While SAMsARA typically focuses on Pinot, Grenache and Syrah, the first vintage of Chardonnay should be available soon, so keep your eyes peeled for new offerings!
Each month, we sit down with a winemaker we feel represents the best qualities of Santa Barbara County winemaking: Transformative, curious, and brilliant individuals that make the Central Coast stand out in the ever-changing wine business. For more of our interviews with winemakers, check back in our blog for our recent features.
Meeting and interviewing Pete Stolpman of Stolpman Vineyards and Winery offered a rare glimpse into how winemakers are born. Pete is the subject of our Featured Local Winemaker series.
We asked Pete to sum up in ONE word an aspect of his personality that gets infused into Stolpman wine. Pete’s answer: “Crazy”! He chose this word as he reflected on his father’s sheer determination to find a property with the same soil characteristics as the European wines he loved. Pete’s father, Tom Stolpman, knew that if he found the limestone soil he was looking for, the rest would fall into place. And… it did.
Pete’s parents, Tom and Marilyn Stolpman founded Stolpman Vineyard and Winery in 1990.
The senior Stolpmans envisioned winemaking as an investment worth pursuing because they could enjoy the fruits of their labor… together. And now, Pete and his wife, Jessica are partners in their family endeavor.
Their 220-acre property in Ballard Canyon— of which a whopping 153 acres are currently planted to grapes– lies on three major limestone ridgelines. By implementing revolutionary viticultural techniques, their mission is to push the dry-farmed limestone vines to unprecedented levels of quality.
Stolpman Vineyards produces Syrah, Roussanne, Grenache, and Sangiovese within the Ballard Canyon AVA. Petite Sirah, Viognier, and Sauvignon Blanc are also grown and produced in limited quantities, as well as some more obscure native French varietals that promise some very interesting wines in the not-so-distant future.
One of the first business decisions the Stolpmans made– a decision that gives them a reputation for being mindful of their role in our community– was to give all their workers full-time employment; they made a commitment to them and their families by providing careers, instead of temporary work. Ruben Solorzano is one of the key players that gives Stolpman wines their stellar reputation. As a 20-year veteran vineyard manager and local viticultural superstar, Ruben organically dry farms the vines for balanced concentration and a healthy ecosystem. Kyle Knapp, head winemaker, and consulting winemaker, Sashi Moorman, round out the team’s talent. Kyle and Sashi work hand-in-hand with Ruben and Pete in timing the harvest of their taut, fresh fruit. Kyle proudly sees himself as the steward, rather than the creator, of Stolpman’s “vineyard crafted” wines.
Here’s Pete Stolpman’s unique ‘how-I-became-a-winemaker” story:
After graduating from Georgetown University, Pete took a management job in Los Angeles. He became increasingly involved in his family’s vineyard operation until it became apparent that jumping into the family business was what he was meant to do. He quit his job, and embarked on a three-year wine training program; he refers to this as the “Master’s Degree by Tom Stolpman.” Pete made wine in Australia and in Italy before returning home to sell wine for the Henry Wine Group, where he was awarded the title, Fine Wine Specialist of the Year in 2008. AT 26 years old! He was the youngest salesman to receive this award (and still holds the record!).
Ready for THE challenge, Pete took over day-to-day management of Stolpman Vineyards in 1990 and hasn’t regretted his decision for one moment.
Pete’s time at Henry Wine Group was not only a great learning opportunity, it was also life- changing in terms of his personal life.
During his training at Henry WineGroup, he met his wife, Jessica. She attended Cal Poly San Luis Obispo where she fell in love with the world of wine through her involvement in the Vines to Wines Club. Upon graduation, she joined the Henry Wine Group, where, she met Pete, AND won the award for Highest Sales Growth. After two years at Henry Wine Group, Jessica moved on to become the Western Regional Sales Manager for Zaca Mesa Winery, just 10 miles north of Stolpman Vineyards on Foxen Canyon Road. Now fully emerged in the family business, Jessica manages the California wholesale market for Stolpman Vineyards.
A long-term vision
The Stolpmans are recognized for their pivotal role in developing the Ballard Canyon AVA. Upon publication of the AVA, Pete was elected President of the Ballard Canyon Wine Growers Alliance. Through his travels promoting Stolpman Vineyards around the world, Pete is also spreading the word about Ballard Canyon’s commitment to Syrah, leading the charge to establish the area as the benchmark Syrah appellation in the New World.
The Stolpman Story is one very similar to many of the other local Santa Barbara Wine Country winemakers that we have interviewed. It started with a dream, that with hard work and determination has made our incredible niche in the world of wine something to be proud of. Having the legacy passed down to the next generation is a sign that our burgeoning wine country is here to stay!
If you look up the definition of “ground truth,” you’ll find many different definitions. Among soldiers, the “ground truth” refers to the strategic reality of a military situation. For a meteorologists, it refers to atmospheric information collected on location. Among poets, it refers to the fundamental truth. Before being a winemaker Garrett Gamache would collect ground-truth data out in the field when working as a geologist. But as a winemaker his label “Ground Truth” refers to what the French call terroir: the expression of grapes in specific soils and microclimates.
Garrett came to his own ground truth in a roundabout way. Like many young Central Coast winemakers, he didn’t come from a family of farmers. Instead, he discovered his calling after majoring in geology and growing frustrated with the office jobs he found after graduation. He worked for Ryan Carr of Carr Winery during his undergraduate degree at UCSB, and it was this call to be back in nature that led him to learn how to farm, essentially. He quickly realized that his favorite wines were the result of minimal winemaker intervention and instead tasted of their specific terroir.
Garrett’s minimalistic approach is immediately apparent in his wines. He strongly believes that wine should be an expression of the terroir above all else, and to achieve this, he keeps his production super small. Grapes for his wines are sourced from the best vineyards around Santa Barbara County, like Whitehawk Vineyard for his Viognier, Coquelicot Vineyard for his Rosé, and Kimsey Vineyard for his Syrah. The cooler temperatures in Whitehawk allow the aromatic nature of Viognier to fully develop while maintaining structured acidity. Similarly, the sandy soils of Kimsey are perfect for Syrah because it helps the earthy, spicy nature to show forth instead of big, jammy fruit. Finally, whole cluster pressing allows his Rosé juice to run free, with minimal skin contact, which naturally allows the earthy notes of Syrah to more subtly assert themselves.
Garrett also uses only indigenous yeast for fermentation, which means that yeast is not used to impart flavors that are not natural to the grapes, to the juice, or to the aging process. The resulting wines express pure, varietally-correct characteristics that speak of the beauty of soil and of climate and not of technology.
His smaller approach is aligned with his humble demeanor: when asked where he sees himself in ten years, Garrett replies that he’d like to keep making fantastic, small production wines. In fact, his current releases are his biggest yet at a combined 300 cases! While he probably wouldn’t mind being known as the great winemaker that he is, Garrett isn’t looking to become the next Robert Mondavi; in fact, he’d prefer that his label is recognizable, not him. In a time when so many are seeking to be the next rock star winemaker, Garrett’s approach is refreshing because his focus is purely on the wine and not on self-promotion. See for yourself and discover more in our interview that we had at the Los Olivos Wine Merchant & Café:
We enjoyed hosting Garrett at Los Olivos Wine Merchant & Café on July 28th as he poured for part of our Final Friday Featured Winemaker series.
“In order to get into the wine business, you have to be adventurous.”
Ryan Carr of Carr Vineyard and Winery is indeed adventurous! His first job was making snowboards, then went to the University of Arizona for graphic design and worked for a landscape company. It was in college that he took a class on plant science, a seed was planted, and since 1999 he has been farming vineyards and making wine– what an adventure! When Ryan made his way to the Santa Ynez Valley he thought he would start a graphic design business. Little did he know he know the adventurous path that laid ahead…
Starting on the farming side of the industry in 1998, Ryan began working for viticulturist, Craig McMillan. Getting outside to escape the computer was a no brainer for Ryan, he fell in love with being in the field, and before he knew it he was helping lay out and plant vineyards.
Developing relationships from his vineyard work Ryan was able to get his hands on some extra Cabernet Sauvignon fruit in 1999. With that and the help of some food grade trash cans, he made his first batch of ‘home’ wine, producing about 10 cases. That wine was given to friends and family, who actually LOVED it!
In 2000 Ryan was approached by Andy Kahn who had just started his own winemaking facility. Starting up his new business and tight on money, Andy suggested Ryan work for him (for free) in exchange for winemaking help and the use of the facility. Not willing to pass up the opportunity Ryan jumped in. He made his first 325 cases with 1.5 tons of Cabernet Sauvignon, 1.5 tons of Cabernet Franc, and .5 tons of Pinot Noir. That was the beginning of the Carr label. Each year they continued to make more wine, and after several years Ryan really had a good thing going.
“As a farmer I am trying to represent the exact location more than anything. So it’s a hands off approach to wine making. Very minimal additions, and manipulation.”
One of the main factors that sets Carr apart from other wineries in our area is that they lease vineyards throughout Santa Barbara County; including Sta. Rita Hills, Los Olivos District, Santa Ynez Valley, Ballard Canyon, and Happy Canyon. Growing in all of these locations allows Ryan to get to know and see the differences in each growing region and make many different varietals.
California in general is a young wine region, so Santa Barbara is very new in the grand scheme of things. Being a young region we often look at older wine producing regions, such as France and Italy, for inspiration and advice. With that said, this is not Italy, or France, its California. We are finding our own techniches and styles over the years. You can see it happening in Santa Barbara, with all these sub appellations coming up. The basic understanding as to what our environment can do is increasing.
“Santa Barbara is such a special place, and without the influence of Burgundy we wouldn’t know that Sta. Rita Hills is perfect for the Burgundian varietals. Without the influence of the Rhone we wouldn’t know that Ballard Canyon is the place we should be growing the Rhone varietals, and same for Happy Canyon and the Bordeaux’s. It’s incredible what we can do within such a small area of California.”
Want to meet more local winemakers? Catch our current Featured Winemaker on our blog, or come meet them on the last friday of every month!
In 1997 Christine and Stevan Larner finally saw their dream of being in the wine business as a reality. Purchasing a 130 acre south facing parcel, perfectly situated in what is now Ballard Canyon, they began the Larner family legacy. Their son Michael was working as a Geologist in Colorado prior to the new family endeavor, but he always knew he wanted to come back to the earth, and being able to pass something down for multiple generations was fascinating to him. “The legacy aspect was my biggest selling point.” And so began the long and meaningful process of planting a vineyard and becoming a winemaker. Michael earned his Masters Degree in Viticulture and Enology from UC Davis and has been making wine since 1999.
Michael’s experience as a geologist before being a winemaker, allows him to see the winemaking and viticulture aspects much more from the land itself. He wants “to be firmly grounded to the earth” which has multiple meanings in Michael’s life. Leaving his career to join his family in their vineyard and winery endeavor gave him a sense of creating something that was always there, a legacy. His winemaking style is all about the site expression, allowing the wines to be the speaking word from the vineyard.
“Something there was present, this is the true essence of terroir, it’s coming from the land. As a geologist I am very comfortable with that, because I have studied the earth.”
As a winemaker Michael enjoys experimenting with different fermentation techniques, yeasts, and barrel choices. The process of giving and take allow the terroir to speak as loudly as it can through his wines. The Larner Vineyard and Winery team consist of more than just Michael, his wife Christina, mother Christine, and sister Monica each offer their own distinct look into the legacy. Figuring out where each wine will fit within the Larner program is a family affair. As a wine critic living in Rome, Monica looks at the wines from the eyes of the critic– how it’s going to do in the market. Christina is much more in tune with where the wines fit in from a generation standpoint, and Christine with her background in business is “the price guru.”
“The land was speaking louder than the winemakers.”
Michael is not only a fantastic viticulturist and winemaker but also co-founded the Ballard Canyon AVA. Ballard Canyon is a north-south running valley totaling 7,000 acres, one of the smallest in California. Described as the ‘Goldie Locks’ AVA, because it’s not too hot, not too cold, but just right for a variety like Syrah. A slightly warm ripening interval, but also a cooling effect– so you get that pepper spice coupled with fruit which is essentially what Syrah– makes Ballard Canyon ideal growing conditions for the Syrah grape. There is 17 vineyards total in the Ballard Canyon AVA but just 6 produce wine, the rest is sold to other wineries. Currently, only 600 of 7,000 acres are planted, over 300 of those acres are planted to Syrah. Proving that “everyone sort of knew; ‘this is our champion’, this is what we want to bring forward.”
In Part One of our interview with Michael, he shares the backstory of how Ballard Canyon AVA evolved from an idea to reality.
In Part Two of our interview, Michael lights up about what makes Larner wines “Grounded”.
Did you enjoy this blog? You might enjoy some of our other blogs about our local winemakers. We’ve had the pleasure of sharing the stories of winemakers like Jim Clendenen of Au Bon Climat, Karen Steinwachs of Buttonwood, and Wes Hagen of J. Wilkes, to name a few. Shop our online Wine Merchant anytime to enjoy the fruits of their labor!
Crawford Family Wines truly embrace what family is all about. From the name, to the logo and labels, owner’s Mark and Wendy Horvath have embraced the bonds of their family and given their wines a deeper meaning. The name Crawford is the maiden name of Mark’s mother, it also happens to be his middle name. The wine labels are photographs taken by Wendy’s brother, and the key tells a story about their son who had a fascination with old keys and became and avid collector (listen to the whole story behind the key from Mark himself in Part 1 of our video).
The idea behind the packaging was to have doorways and windows, things that you move through and experience something new on the other side. “For every time you open a bottle of wine you are stepping through some kind of portal, there is an experience in there,” Mark shares in our interview.
In his thirties, Mark and Wendy decided to leave their jobs and move to Sonoma to dive into the wine industry. Mark’s friend and colleague was a master sommelier, and as you can imagine, you can’t be friends with a sommelier and not taste dozens of phenomenal and interesting wines. Through this friend Mark found his passion in wine, he quickly discovered being a sommelier wasn’t going to be enough. He wanted to get his hands dirty, to create something magical for people to experience for years to come. After making the move to Sonoma, Mark began working at Carmenet Winery, during this time he also took wine classes at the UC Davis extension program. This was where he and Wendy met three Santa Barbara County winemakers who couldn’t stop raving about an area, now called, Santa Rita Hills. After visiting the Santa Ynez Valley numerous times, Mark saw an ad for assistant winemaker for Bryan Babcock of Babcock winery, he applied and was hired as a cellar hand, eventually becoming assistant winemaker, and finally associate winemaker.
Asked to describe his winemaking style Mark chose the word authentic. Mark describes his wines as purposeful.The idea behind the wines has never been to chase scores. He makes each wine exactly as he thinks it should be, suited to the vineyard. His goal is to make the wines based on instinct and an intention to be authentic to the place, the fruit, and the season.
“I am going to make wines that I really like, and hopefully other people jump on board, hopefully they like them too.”
For a full background of each of these wines watch Part 2 of our interview:
“‘Walk Slow’ is sort of a reminder to myself that we all fall in love with wine at table, with food, and conversation. We watch how a bottle of wine opens up with air and time. I lost that somewhere, and now I am surrounded by so much of, smell, taste, evaluate, move on…smell, taste, evaluate, move on. Walk slow is a reminder to myself, I want to build as much complexity into that wine as I can, so that when you do sit down at table with a glass there’s all these layers that come out of the glass, with time and air. Slow down and enjoy what I got into this for.”– Mark Horvath
Larry Schaffer started off in the educational and trade publishing industry, but after a number of years felt he had finished everything he set out to do in that field, and started wondering about what was next. He had always been interested in winemaking, wondering how the process worked. How do you develop different wines from one grape varietal or another?
Learning more about winemaking was the challenge he was looking for, and he left his career to get a degree in Viticulture and Enology. After studying and working for years, Larry began his new career as the Enologist for Fess Parker Winery. He chose to settle in Santa Barbara County because of the openness of the winemaking community, their willingness to help each other, and because the Santa Ynez Valley is a great place to raise children.
After a year with Fess Parker, Larry started buying grapes to make his own wines, focusing on Rhone varietal wines under the label Tercero Wines. Tercero means “third” in Spanish, and the number three has many ties within Larry’s past and present. He was the third child in his family, he lived in the third dormitory complex at UC Davis, and he has three children of his own!
When asked, Larry describes his style of winemaking as “pragmatic”. He believes that if he’s done a blend correctly, the sum will be greater than the its parts. So, when he is putting his blends together, he’s never sure exactly what he’ll have. In his head, he’ll be thinking “This is going to add this and this is going to add this…” but in the end, sometimes it works out fine and sometimes it doesn’t. He believes that if he has done his job right, when one of his bottles is opened, he wants it to speak of the vintage, to speak of the vineyards that he worked with, the varieties he used, and he wants it to speak of his knowledge, education, or lack of knowledge – whatever it was that went into making that wine at that time. He says, “That’s an evolving process to me. My wines are never going to taste the same, or smell the same, and that’s ok! Because it’s going to hopefully be reflective of that time period when I made the wine. If I was going to be dogmatic, rather than pragmatic, I don’t think I would achieve that.”
Recently Shawnda Marmostein from the Los Olivos Wine Merchant & Café, sat down with Matt Brady of Jaffurs Wine Cellars to learn a bit more about his wine making journey. In 2005 Matt started in winetasting and then, when harvest came around, he jumped in to help out with the picking of the grapes. Working through that harvest, Matt was bitten by the winemaking bug and was subsequently offered a full-time position. He has been there ever since, enjoying the diverse opportunities afforded by a small winery. Over the years, he has moved through 7 different job titles including cellar master to assistant winemaker and, a little over a year ago – to his current position as co-winemaker with owner Craig Jaffurs. While most of his training has been on-the-job, Matt has also taken weekend wine chemistry classes at UC Davis. In 2009, he took a sabbatical to travel to Australia and created a vintage at “Two Hands Wines” in the Barossa Valley. Matt is very appreciative of the benefits of working in a small winery where the few employees have the opportunity to become familiar with all aspects of the business and wear a number of different hats.
Craig Jaffurs, owner of the winery, began a career as a cost analyst for an aerospace company in Santa Barbara. On his off hours, he started exploring winemaking and creating his own home wines, learning from one of his best friends, Bruce McGuire, who works at the Santa Barbara Winery. After working a couple of harvests with Bruce, Craig fell in love with winemaking. Based on the success of his first few home vintages, he launched his own commercial brand and, in 1994, began making the Thompson Vineyard Syrah. His started with a couple 100 cases – which received rave reviews from the Wine Spectator. This initial success got the ball rolling, and Craig started doubling production – making his wine at Central Coast Wine Services in Santa Maria through the year 2000. In 2001 Craig and his wife, Lee, bought the property where Jaffurs Wine Cellars is currently located. One block from the beach in Santa Barbara, the facility is off Milpas on Montecito St. After purchasing the property, the couple knocked down the little house on the site and began building their dream winery from the ground up. Visitors to the facility, which is open every day for tasting from 11am – 5pm, are in for a rare treat. The tasting room is located in the center of the production floor, surrounded by the tanks, barrels, and all the action. In fact, it is not uncommon for a casual winetasting to turn into an adventure for the lucky ones who come to taste and end up being invited to sort the grapes or do a little foot stomping – especially around harvest.
Matt related that Jaffurs philosophy is to have a minimalist approach. Beginning with great vineyards (strongly believing that the site trumps everything else), harvesting the best grapes they can get by hand, and working with vineyard managers so that everything is done to their specifications. They pick the grapes at night, trucking them to the winery in Santa Barbara by 7:00-8:00 in the morning. In the winery, the philosophy is “…to not do too much, so they don’t screw anything up.” Using a light touch, they hand sort the grapes, and employ gravity to move their wine, de-stemming most of their fruit without crushing it – while allowing for a small percentage to get whole cluster fermented before getting lightly foot stomped. Matt says, “We want our wines to be powerful and expressive, but we also want them to be elegant and balanced and together.” Currently Jaffurs has 25 acres of grape under contract, producing 5,000 cases, and 14 different wines. The produce small lots, with the majority of their wines being sold directly to their wine clubs. Matt feels, this gives them the opportunity to be “…a little more headstrong and experimental on what we want to do with our wines. Because we have a captive audience, so to speak, that are going to buy them – we can experiment with things like using more whole clusters or extending barreling.” Something larger wineries aren’t able to do, because they have to make the same thing every year. One of the things Matt is most excited about in 2016 is breaking some of their picks into multiple picks. For instance, if they target a harvest for a particular Wednesday, they will go in the Friday before to pick some of the grapes, pick the majority on that Wednesday, but then save some to be picked a few days later. This gives them some slightly varying levels of ripeness to work with – creating a way to increase complexity and add more layers to the wine. “Not the kind of thing a huge winery can do,” continues Matt. “but when you are small, agile, and dynamic- you get a winery team and winemaking staff that is excited to keep pushing the bar up and you get some really cool stuff!”
Matt loves his job. “Every year is different, every year we do some great experiments, every year your understanding of winemaking evolves. Things you thought you knew…you realize you don’t know. It’s one of those ever humbling processes. You get one chance at making wine each year and that’s pretty exciting.”
Learn more about Matt Brady and Jaffurs Wine Cellars from our interview at the Los Olivos Wine Merchant & Cafe.
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