It’s a great, great vibe: Habit Wines takes on Santa Barbara Wine Country
April 11, 2018
Jeff Fischer started small and dreamt big to make Habit Wines
What drives wine-lovers to Santa Barbara Wine Country? For most Californians, they visit because of the proximity and the refreshing rural escape from LA or the Bay Area– and of course for the quality of our wines. For Habit Wines owner Jeff Fischer, it’s all about the attitude our region exudes– a welcoming attitude with a willingness to share knowledge and support its fellow winemakers.
You might know Jeff from his eponymous character on the Fox show American Dad!. Balancing his two callings of acting and winemaking, Jeff started small, making several cases of wine out of a garage in Los Angeles, with a few hundred pounds of grapes he bungee-corded onto his truck and brought down from Santa Barbara.
Three defining moments helped Jeff get started: The first winery to agree to sell him grapes. The winemaking classes that guided him through the creation of his garagiste cases of wine he made in LA. And, Doug Margerum who opened his winery doors giving Jeff the opportunity to become a full-fledged winemaker. (Watch our interview to hear Jeff’s journey to winemaking in his own words.)
For a wine to grow as a passion into a business it takes a certain kind of creative energy which Jeff imbues in every one of his wines.
Mavericks in the industry like Jeff help define Santa Barbara wine country – and the winemakers who make it all happen. Like others before him, it’s this culture of expression and encouragement that helped him get started, or as he puts it, “it’s a great, great vibe!”
So, why the big hand on the Habit Wines label?
“It’s really all about art and addiction,” says Jeff – the art of acting and his addiction to winemaking. For him, the hand belongs to William S. Burroughs, Jeff’s favorite poet from his hometown of St. Louis, who “may be reaching for his own fix” on the label. The Habit label certainly does pop out on a shelf of wines – it’s easy to spot from a distance on our own wine wall – and the design even landed his wines in the San Francisco Museum of Modern Art.
Like most ‘misunderstood’ modern art, it wasn’t always as accepted. During one of his first vintages, Jeff brought his wines to the famed French Laundry restaurant in Napa. The staff loved the wine but refused to buy any for the restaurant giving the reason that the label was too modern, too out of the ordinary for the bourgeois Napa eatery.
Habit Wines are made from grapes from several vineyards throughout Santa Barbara County. Jeff prefers Happy Canyon grapes to grow his Bordeaux blends, keeping it hyper-local to the area. Most of his other varietals are grown in the Los Olivos District.
Last month we featured Presqu’ile wines in Santa Maria as our Featured Winemaker. Check out our recent interview with head Winemaker Dieter Cronje!