December 5, 2016
Crawford Family Wines truly embrace what family is all about. From the name, to the logo and labels, owner’s Mark and Wendy Horvath have embraced the bonds of their family and given their wines a deeper meaning. The name Crawford is the maiden name of Mark’s mother, it also happens to be his middle name. The wine labels are photographs taken by Wendy’s brother, and the key tells a story about their son who had a fascination with old keys and became and avid collector (listen to the whole story behind the key from Mark himself in Part 1 of our video).
The idea behind the packaging was to have doorways and windows, things that you move through and experience something new on the other side. “For every time you open a bottle of wine you are stepping through some kind of portal, there is an experience in there,” Mark shares in our interview.
In his thirties, Mark and Wendy decided to leave their jobs and move to Sonoma to dive into the wine industry. Mark’s friend and colleague was a master sommelier, and as you can imagine, you can’t be friends with a sommelier and not taste dozens of phenomenal and interesting wines. Through this friend Mark found his passion in wine, he quickly discovered being a sommelier wasn’t going to be enough. He wanted to get his hands dirty, to create something magical for people to experience for years to come. After making the move to Sonoma, Mark began working at Carmenet Winery, during this time he also took wine classes at the UC Davis extension program. This was where he and Wendy met three Santa Barbara County winemakers who couldn’t stop raving about an area, now called, Santa Rita Hills. After visiting the Santa Ynez Valley numerous times, Mark saw an ad for assistant winemaker for Bryan Babcock of Babcock winery, he applied and was hired as a cellar hand, eventually becoming assistant winemaker, and finally associate winemaker.
Asked to describe his winemaking style Mark chose the word authentic. Mark describes his wines as purposeful. The idea behind the wines has never been to chase scores. He makes each wine exactly as he thinks it should be, suited to the vineyard. His goal is to make the wines based on instinct and an intention to be authentic to the place, the fruit, and the season.
“I am going to make wines that I really like, and hopefully other people jump on board, hopefully they like them too.”
For a full background of each of these wines watch Part 2 of our interview:
“‘Walk Slow’ is sort of a reminder to myself that we all fall in love with wine at table, with food, and conversation. We watch how a bottle of wine opens up with air and time. I lost that somewhere, and now I am surrounded by so much of, smell, taste, evaluate, move on…smell, taste, evaluate, move on. Walk slow is a reminder to myself, I want to build as much complexity into that wine as I can, so that when you do sit down at table with a glass there’s all these layers that come out of the glass, with time and air. Slow down and enjoy what I got into this for.” – Mark Horvath
You can learn more about local Santa Barbara County winemakers as part of our featured local winemaker series here.