The path to how Timbre Winery came to be is somewhat straight but far from narrow. Josh Klapper’s curiosity for how wine was made, led him to our beautiful Santa Barbara wine country in 2005. However, his passion for wine began early on at one of his first jobs as a waiter on the East Coast where he grew up. It all started with a bottle. A bottle of 1945 Bordeaux from Chateau Latour (a $7000 bottle!). One of his guests had ordered it and invited him to have a taste. Josh was hooked! From that moment on Josh knew, the wine business is where he wanted to be. It wasn’t necessarily the price that wowed him, it was the fact that for various reasons that bottle held something special, something to savor, and he set out to find out what that was.
Josh eventually moved to the West Coast and became a sommelier at a restaurant in LA that during his time there received the honorable Wine Spectator Grand Award. With his wealth of experience at such a young age (25), Josh could have done very well in the restaurant business as a sommelier. However, he yearned for more. He wanted to jump in and learn about the process of how the wines he loved were created. Like many local winemakers, their journey to becoming full-fledged winemakers started with a mentor, in Josh’s case, Bob Lindquist of Qupe welcomed him into the world of winemaking.
Some things are meant to be…
But how did Timbre Winery come to be? Elvis couldn’t have sung it better, “Like a river flows surely to the sea. Darling so it goes. Some things are meant to be.” As a fan of Bob’s Qupe wines, Josh promoted them as a sommelier at the restaurant he worked at in LA. He seized on his connection and made a phone call that changed his life course. This call seamlessly led to Josh assisting in the next three Qupe harvests and the creation of Josh’s first label, La Fenêtre (which Bob welcomed him to produce at Qupe). From there Josh’s voice as a winemaker has fine-tuned with clarity and harmony in his Timbre Winery label that he began in 2012. In Josh’s words, “Timbre is my voice as a winemaker.”
We invite you to watch our entertaining interview with Josh where he not only shares his story in his own “timbre” but also shares his wealth of knowledge about the Santa Barbara wine region. As he describes it “…crazy geology and so many microclimates.”
Timbre (pronounced TAM·ber or TIM·ber) is the “color” of music. Josh successfully uses the name of his wine label as an inspiration for the wines he produces. Each label uniquely characterized by a musical metaphor. His well-balanced beautifully harmonized flavors in his Supergroup Pinot Noir is the perfect example. “Supergroup” is a term used for a band of famous musicians from various other bands. Josh’s Supergroup Pinot Noir is sourced from three of Santa Maria Valley’s most well-known vineyards: Bien Nacido, Presqu’ile, and Riverbench. Three unique parts of Santa Maria Valley each with something remarkable to add to the wine. (Fun Fact which Josh shares in our exclusive interview: Bien Nacido planted in 1973, is the most vineyard designated vineyard in history. Meaning more wines have had Bien Nacido on the label than any other vineyard in the world!)
Take advantage of our three featured Timbre wines this month only!
STOCK UP & SAVE while they are 20% OFF!
At the Los Olivos Wine Merchant & Cafe we focus on providing a true wine country experience. Much of our produce for the Café is organically grown at our Café farm in Los Olivos. And our award-winning wine selection of over 500 mostly local wines compliments our fresh wine country cuisine. As a hub for the local California Central Coast wine scene, we love getting to know our local winemakers and sharing their stories with you! We welcome you to check out more of our interviews and blogs here.
Meeting and interviewing Pete Stolpman of Stolpman Vineyards and Winery offered a rare glimpse into how winemakers are born. Pete is the subject of our Featured Local Winemaker series.
We asked Pete to sum up in ONE word an aspect of his personality that gets infused into Stolpman wine. Pete’s answer: “Crazy”! He chose this word as he reflected on his father’s sheer determination to find a property with the same soil characteristics as the European wines he loved. Pete’s father, Tom Stolpman, knew that if he found the limestone soil he was looking for, the rest would fall into place. And… it did.
Pete’s parents, Tom and Marilyn Stolpman founded Stolpman Vineyard and Winery in 1990.
The senior Stolpmans envisioned winemaking as an investment worth pursuing because they could enjoy the fruits of their labor… together. And now, Pete and his wife, Jessica are partners in their family endeavor.
Their 220-acre property in Ballard Canyon— of which a whopping 153 acres are currently planted to grapes– lies on three major limestone ridgelines. By implementing revolutionary viticultural techniques, their mission is to push the dry-farmed limestone vines to unprecedented levels of quality.
Stolpman Vineyards produces Syrah, Roussanne, Grenache, and Sangiovese within the Ballard Canyon AVA. Petite Sirah, Viognier, and Sauvignon Blanc are also grown and produced in limited quantities, as well as some more obscure native French varietals that promise some very interesting wines in the not-so-distant future.
One of the first business decisions the Stolpmans made– a decision that gives them a reputation for being mindful of their role in our community– was to give all their workers full-time employment; they made a commitment to them and their families by providing careers, instead of temporary work. Ruben Solorzano is one of the key players that gives Stolpman wines their stellar reputation. As a 20-year veteran vineyard manager and local viticultural superstar, Ruben organically dry farms the vines for balanced concentration and a healthy ecosystem. Kyle Knapp, head winemaker, and consulting winemaker, Sashi Moorman, round out the team’s talent. Kyle and Sashi work hand-in-hand with Ruben and Pete in timing the harvest of their taut, fresh fruit. Kyle proudly sees himself as the steward, rather than the creator, of Stolpman’s “vineyard crafted” wines.
Here’s Pete Stolpman’s unique ‘how-I-became-a-winemaker” story:
After graduating from Georgetown University, Pete took a management job in Los Angeles. He became increasingly involved in his family’s vineyard operation until it became apparent that jumping into the family business was what he was meant to do. He quit his job, and embarked on a three-year wine training program; he refers to this as the “Master’s Degree by Tom Stolpman.” Pete made wine in Australia and in Italy before returning home to sell wine for the Henry Wine Group, where he was awarded the title, Fine Wine Specialist of the Year in 2008. AT 26 years old! He was the youngest salesman to receive this award (and still holds the record!).
Ready for THE challenge, Pete took over day-to-day management of Stolpman Vineyards in 1990 and hasn’t regretted his decision for one moment.
Pete’s time at Henry Wine Group was not only a great learning opportunity, it was also life- changing in terms of his personal life.
During his training at Henry WineGroup, he met his wife, Jessica. She attended Cal Poly San Luis Obispo where she fell in love with the world of wine through her involvement in the Vines to Wines Club. Upon graduation, she joined the Henry Wine Group, where, she met Pete, AND won the award for Highest Sales Growth. After two years at Henry Wine Group, Jessica moved on to become the Western Regional Sales Manager for Zaca Mesa Winery, just 10 miles north of Stolpman Vineyards on Foxen Canyon Road. Now fully emerged in the family business, Jessica manages the California wholesale market for Stolpman Vineyards.
A long-term vision
The Stolpmans are recognized for their pivotal role in developing the Ballard Canyon AVA. Upon publication of the AVA, Pete was elected President of the Ballard Canyon Wine Growers Alliance. Through his travels promoting Stolpman Vineyards around the world, Pete is also spreading the word about Ballard Canyon’s commitment to Syrah, leading the charge to establish the area as the benchmark Syrah appellation in the New World.
The Stolpman Story is one very similar to many of the other local Santa Barbara Wine Country winemakers that we have interviewed. It started with a dream, that with hard work and determination has made our incredible niche in the world of wine something to be proud of. Having the legacy passed down to the next generation is a sign that our burgeoning wine country is here to stay!
For Ernst Storm, wine should tell a story: the story of the site, the story of the grape, and the story of the vintage. For us, his own story is an intriguing adventure that influences his unique approach to winemaking!
Ernst grew up along the Western Cape region of South Africa, an area made famous for winemaking. Although he did not grow up in a family of vignerons, his surroundings heavily influenced both himself and his brother. Ernst knew that he wanted to pursue a line of work that both involved creativity and nature, both of which logically lead him back to his roots.
Not content with just staying home, however, Ernst traveled extensively through Europe and eventually made his way to California, working in Amador County in the Sierra Foothills. There, he was able to balance out his knowledge of cool-climate winemaking that he learned in South Africa with that of the much-warmer Sierra Foothills AVA. He learned how to work with much higher levels of alcohol and pHs, and how to stabilize wines that are far out of balance, all of which have since come in handy with the varying microclimates around Santa Barbara County.
Ultimately it was a desire to explore a wider range of temperatures that drew him to Santa Barbara County. He became the winemaker for Notary Public Wines, drawing from the warmer Happy Canyon AVA to craft some delicious Cabernet Sauvignons and other Bordeaux varietals. The microclimate range, though, is impossible to ignore, opening up unlimited possibilities for winemakers. After establishing his own eponymous label, Storm, Ernst set out to craft wines that tell the story of his background as well as their own.
A prime example is his Sauvignon Blanc: Ernst ages the wine in stainless steel, which is a decidedly New World approach, with lees (or spent yeast cells) included, which is decidedly Old World. The result is what he calls an “American Riviera wine”: one that is bright, refreshing, and infinitely quaffable. In fact, it’s the best selling white wine at Los Olivos Wine Merchant & Café month after month!
Owner of the Los Olivos Wine Merchant & Cafe, Sam Marmorstein, got a chance to sit down with Ernst and learn more about his winemaking methods and path to finding himself as a winemaker in Santa Barbara Wine Country.
Never one to rest on his proverbial laurels, Ernst is constantly exchanging ideas with his brother in South Africa. Since both are winemakers, they continue to inspire and advise each other. Ernst claims that most smaller wineries – and indeed, wine regions – have to figure out what works as they go along. This is a vastly different approach than that of bigger areas like Napa and Bordeaux where big money is spent on formulating wines that meet the specs for both public appeal and critical acclaim. Although that kind of money is helpful, making it up as you go allows the freedom to experiment, and that’s just what Ernst continues to do.
Winemaking is about storytelling, and the story behind Zaca Mesa is definitely worth telling. -Eric Mohseni, Zaca Mesa Winemaker
Zaca Mesa, one of the most storied wineries around due to it’s history. Established in 1973 when there were only two wineries in Santa Barbara County. Zaca Mesa is the first winery in the area to plant Syrah grapes, which helped kick start the Rhone varietal love affair throughout California.
Zaca Mesa’s Black Bear Block of Syrah is the oldest in the Central Coast. The vines themselves came from Gary Eberle, who acquired them from a UC Davis professor, who had taken them from Hermitage in France! Black Bear Block is all original rootstock– a rare find these days.
(Fun fact: “Black Bear Block” earned its name when vineyard manager Ruben Camacho found black bears there munching away on the grapes!) Today, Zaca Mesa’s estate exclusively grows Rhone grapes, everything from Viognier to Grenache and Syrah.
The story doesn’t end with the grapes, though. Located in a big ol’ barn up in the Santa Rita Hills, Zaca Mesa has been lucky enough to experience such legendary winemakers as Ken Brown and Bob Lindquist. Zaca Mesa has consistently kept quality wines above all else, and it’s that commitment to quality that attracted current Head Winemaker Eric Mohseni.
But it was the moment that he set foot on the Zaca Mesa property that he knew “this is where I want to be.”
Eric worked part time at The Wine Country in Signal Hill during his undergraduate days at Cal State Long Beach, where he majored in food science and chemistry. As his role quickly grew, he became the buyer for Southern Hemisphere wines, which launched an obsession with Sauvignon Blanc. That, in turn, lead him to move to New Zealand to work a harvest and fully immerse himself in winemaking. But it was the moment that he set foot on the Zaca Mesa property that he knew “this is where I want to be.”
Still a chemistry major at heart, Eric loves experimenting with barrels and aging. Recent additions to the winery include massive concrete tanks and elegant clay amphorae, both of which are used to produce Syrah and a Grenache-Mourvedre blend. Those wines are big, deep, and tannic, as the concrete and clay are obviously less porous than oak barrels and allow very little air in. This kind of curiosity and experimentation allows Zaca Mesa to produce varied styles of wine from the same block of grapes, from smooth and round to big and bold.
Eric credits Vineyard Manager Ruben Camacho, Cellar Master Agustin Robles, and the entire Zaca Mesa staff with the winery’s success because of their ongoing commitment and dedication. Ruben has been with Zaca Mesa for over 40 years, and Agustin isn’t far behind. Eric believes that the camaraderie found there is crucial to the finished wines.
Eric was our Featured Winemaker for the month of June in 2017. View our upcoming featured winemakers on our special event page here.
David Delaski has always been a unique and creative person, but passion is the essence of his personality that is infused into his winemaking for Solminer Wines. Passion leads to everything. It’s not just passion for great wine but for the whole of his life, and all his endeavors.
“Creative pursuits always called me. Wine is definitely one of those pursuits where you can be really creative.”
In 2009 David met his wife Anna, who had just moved to Los Angeles from Austria. The pair spent some time exploring wine regions of the world, including Anna’s home country of Austria. It was at that point in their lives they looked at each other and decided they wanted to pursue something in the wine industry. With the passion found while exploring wine regions, they “threw caution to the wind” and created Solminer.
Sol for sun and miner, to impart the idea of mining the sun, harvesting the bounty of things from the soil.
The couple found a farmhouse in Los Olivos which had 3 acres of Syrah planted. After much work, they had done it! Anna and David’s dream was now a reality. They are doing something so unique for Los Olivos, and California– they have taken from Anna’s heritage by planting two of Austria’s most famous grapes, Grüner Veltliner and Blaufränkisch. The vineyard now called DeLanda (a combination of their names, Delaski, Anna, and David) is 100% organically farmed, to protect their family and neighbors from harsh chemicals. In addition to grapes, the property has animals, including sheep, chickens, and donkeys! It’s a passion looking at the farm as a whole system. They are in the process of undergoing their certification for being a biodynamic winery.
“When you are standing out in the vineyard it gives you a moment of self-reflection.”
David goes to the vineyard to describe his winemaking process, “Start with well farmed organic grapes and do minimal interventions.” Their goal is to get the purest expression of the site as possible. Spending most of the time on farming and less time doing things to the wine during the winemaking process. The wines are created purely from the DeLanda vineyard, and really speak what the terroir and property are about, exploring.
“In order to get into the wine business, you have to be adventurous.”
Ryan Carr of Carr Vineyard and Winery is indeed adventurous! His first job was making snowboards, then went to the University of Arizona for graphic design and worked for a landscape company. It was in college that he took a class on plant science, a seed was planted, and since 1999 he has been farming vineyards and making wine– what an adventure! When Ryan made his way to the Santa Ynez Valley he thought he would start a graphic design business. Little did he know he know the adventurous path that laid ahead…
Starting on the farming side of the industry in 1998, Ryan began working for viticulturist, Craig McMillan. Getting outside to escape the computer was a no brainer for Ryan, he fell in love with being in the field, and before he knew it he was helping lay out and plant vineyards.
Developing relationships from his vineyard work Ryan was able to get his hands on some extra Cabernet Sauvignon fruit in 1999. With that and the help of some food grade trash cans, he made his first batch of ‘home’ wine, producing about 10 cases. That wine was given to friends and family, who actually LOVED it!
In 2000 Ryan was approached by Andy Kahn who had just started his own winemaking facility. Starting up his new business and tight on money, Andy suggested Ryan work for him (for free) in exchange for winemaking help and the use of the facility. Not willing to pass up the opportunity Ryan jumped in. He made his first 325 cases with 1.5 tons of Cabernet Sauvignon, 1.5 tons of Cabernet Franc, and .5 tons of Pinot Noir. That was the beginning of the Carr label. Each year they continued to make more wine, and after several years Ryan really had a good thing going.
“As a farmer I am trying to represent the exact location more than anything. So it’s a hands off approach to wine making. Very minimal additions, and manipulation.”
One of the main factors that sets Carr apart from other wineries in our area is that they lease vineyards throughout Santa Barbara County; including Sta. Rita Hills, Los Olivos District, Santa Ynez Valley, Ballard Canyon, and Happy Canyon. Growing in all of these locations allows Ryan to get to know and see the differences in each growing region and make many different varietals.
California in general is a young wine region, so Santa Barbara is very new in the grand scheme of things. Being a young region we often look at older wine producing regions, such as France and Italy, for inspiration and advice. With that said, this is not Italy, or France, its California. We are finding our own techniches and styles over the years. You can see it happening in Santa Barbara, with all these sub appellations coming up. The basic understanding as to what our environment can do is increasing.
“Santa Barbara is such a special place, and without the influence of Burgundy we wouldn’t know that Sta. Rita Hills is perfect for the Burgundian varietals. Without the influence of the Rhone we wouldn’t know that Ballard Canyon is the place we should be growing the Rhone varietals, and same for Happy Canyon and the Bordeaux’s. It’s incredible what we can do within such a small area of California.”
Want to meet more local winemakers? Catch our current Featured Winemaker on our blog, or come meet them on the last friday of every month!
Winemaker and Vineyard Manager, Erik Mallea of Mallea Wines has a remarkable talent for understanding the terroir of the vines he tends from which he creates his exquisite wines. As our featured winemaker for the month of January, Erik shared his foreseeable path to becoming a winemaker and the story behind his label.
Part One of our interview with Erik:
His love of farming took him to Oregon and New Zealand where he worked in viticulture and winemaking, but his fascination with fermentation began in his teen years back in his rural hometown in Minnesota with Chokecherries, apples, and oats. After receiving his Masters degree in Viticulture and Enology at Fresno State he came to Santa Barbara County in 2007 to pursue his career as a winemaker and vineyard manager. Currently managing vines for Sanford Winery and producing a stellar line up of wines for his and his wife, Amber’s, Mallea label.
“Observant” was the word Erik gave when asked to describe the part of his personality that gets infused into his winemaking. Instead of approaching winemaking with a specific style, Erik treats each vineyard with a unique approach that requires him to be observant of the land and the process. Mallea wines are sourced from five vineyards that Erik maintains from the ground up.
The thoughtful quality that can be tasted in every bottle can be experienced before the bottle is even opened. The coat of arms on the Mallea labels are a tribute to his father’s family coat of arms passed down from the Basque Country; the story behind this coat of arms takes you back into another time. If a wine label can influence the flavors and depths of character in a wine, either through it’s mere presence or the subtle feeling it evokes before sipping, then we suggest you listen to Part Two of our interview with Erik. The background story that makes up this coat of arms is inspiring and lives on not only in the Mallea family but also in the Basque region.
PART TWO of our interview with Erik:
Learn more about local Santa Barbara County winemakers at our blog here!
Crawford Family Wines truly embrace what family is all about. From the name, to the logo and labels, owner’s Mark and Wendy Horvath have embraced the bonds of their family and given their wines a deeper meaning. The name Crawford is the maiden name of Mark’s mother, it also happens to be his middle name. The wine labels are photographs taken by Wendy’s brother, and the key tells a story about their son who had a fascination with old keys and became and avid collector (listen to the whole story behind the key from Mark himself in Part 1 of our video).
The idea behind the packaging was to have doorways and windows, things that you move through and experience something new on the other side. “For every time you open a bottle of wine you are stepping through some kind of portal, there is an experience in there,” Mark shares in our interview.
In his thirties, Mark and Wendy decided to leave their jobs and move to Sonoma to dive into the wine industry. Mark’s friend and colleague was a master sommelier, and as you can imagine, you can’t be friends with a sommelier and not taste dozens of phenomenal and interesting wines. Through this friend Mark found his passion in wine, he quickly discovered being a sommelier wasn’t going to be enough. He wanted to get his hands dirty, to create something magical for people to experience for years to come. After making the move to Sonoma, Mark began working at Carmenet Winery, during this time he also took wine classes at the UC Davis extension program. This was where he and Wendy met three Santa Barbara County winemakers who couldn’t stop raving about an area, now called, Santa Rita Hills. After visiting the Santa Ynez Valley numerous times, Mark saw an ad for assistant winemaker for Bryan Babcock of Babcock winery, he applied and was hired as a cellar hand, eventually becoming assistant winemaker, and finally associate winemaker.
Asked to describe his winemaking style Mark chose the word authentic. Mark describes his wines as purposeful.The idea behind the wines has never been to chase scores. He makes each wine exactly as he thinks it should be, suited to the vineyard. His goal is to make the wines based on instinct and an intention to be authentic to the place, the fruit, and the season.
“I am going to make wines that I really like, and hopefully other people jump on board, hopefully they like them too.”
For a full background of each of these wines watch Part 2 of our interview:
“‘Walk Slow’ is sort of a reminder to myself that we all fall in love with wine at table, with food, and conversation. We watch how a bottle of wine opens up with air and time. I lost that somewhere, and now I am surrounded by so much of, smell, taste, evaluate, move on…smell, taste, evaluate, move on. Walk slow is a reminder to myself, I want to build as much complexity into that wine as I can, so that when you do sit down at table with a glass there’s all these layers that come out of the glass, with time and air. Slow down and enjoy what I got into this for.”– Mark Horvath
You can learn more about local Santa Barbara County winemakers as part of our featured local winemaker series here.
“It is fairly easy to get interested in wine, it’s alcohol, it’s fun to drink, you are usually surrounded by great times and friends. However, there is a lot of work behind it. Long hours, early mornings, and late nights.” Fabian Bravo, winemaker for Brander winery has been devoted to the craft of winemaking since his first harvest in 2007.
Like many, Fabian didn’t take a direct path into winemaking. He grew up in Gonzalez California, in the Santa Lucia Highlands. One of California’s premier cool-climate winegrowing districts. Surrounded by agriculture Fabian decided to take a different path. He attended Cal Poly for electrical engineering, and after college began working for a company in Goleta. He worked 4 years in his field but realized he couldn’t see himself growing old doing that type of job. Entering an early “mid-life crisis” he began to explore other career paths.
During his soul searching he dabbled in baking bread at a bakery, looked into law enforcement, and taught high school geometry and algebra. Eventually he went back home to work as an engineer again. Shortly after, he met a friend who offered him a harvest position, he would have to take a leave of absence from work if he decided to do it. As harvest crept closer he finally decided to take the leap and began working for Siduri winery in Santa Rosa, California. That was the point where he decided this industry was something he could see himself doing for a while. Watch Part 2 of our interview with Fabian to hear his inspiring journey in his own words here.
Right after harvest Fabian celebrated his birthday in Santa Barbara County, he went wine tasting, of course! One of the wineries he found himself tasting at was Brander winery. As fate would have it, the next Monday he saw that a winery had posted a job for assistant winemaker, which turned out to be Fred Brander, of Brander Winery. About a week after harvest at Siduri he started working as assistant winemaker for Fred at Brander. He is about to celebrate his 9-year anniversary there.
Fabian’s passion for winemaking is easy to see, as he describs his devotion to the craft. “You want to capture the vintage, the vineyard, the varietal. You have one shot at each vintage. Keeping that in mind, you only have a certain amount of years to make wine, a certain window to capture each year. Getting up early and staying late in necessary. You want to make sure you showcase the vineyard and hard work that goes into the fruit and production.”
Brander is well known for their Sauvignon Blanc production, which is celebrating its 40th vintage. Making 11 different bottlings every year. The vineyard was planted in 1975, and was first harvested in 1977. 44 acres are devoted mostly to Sauvignon Blanc, with a few other varietals planted on property. Brander has been practicing bio dynamic farming since 2010 which Fabian observed has given the wines a cleaner, fresher feel than before.
Fred Brander has been working for many years to get the Los Olivos District AVA approved. All of his hard work has finally paid off, the 2015 vintages will be the first with this AVA on the label. Great work Fred!
Enjoy learning about the story behind the Los Olivos District in Part 3of our interview here.
Recently Shawnda Marmostein from the Los Olivos Wine Merchant & Café, sat down with Matt Brady of Jaffurs Wine Cellars to learn a bit more about his wine making journey. In 2005 Matt started in winetasting and then, when harvest came around, he jumped in to help out with the picking of the grapes. Working through that harvest, Matt was bitten by the winemaking bug and was subsequently offered a full-time position. He has been there ever since, enjoying the diverse opportunities afforded by a small winery. Over the years, he has moved through 7 different job titles including cellar master to assistant winemaker and, a little over a year ago – to his current position as co-winemaker with owner Craig Jaffurs. While most of his training has been on-the-job, Matt has also taken weekend wine chemistry classes at UC Davis. In 2009, he took a sabbatical to travel to Australia and created a vintage at “Two Hands Wines” in the Barossa Valley. Matt is very appreciative of the benefits of working in a small winery where the few employees have the opportunity to become familiar with all aspects of the business and wear a number of different hats.
Craig Jaffurs, owner of the winery, began a career as a cost analyst for an aerospace company in Santa Barbara. On his off hours, he started exploring winemaking and creating his own home wines, learning from one of his best friends, Bruce McGuire, who works at the Santa Barbara Winery. After working a couple of harvests with Bruce, Craig fell in love with winemaking. Based on the success of his first few home vintages, he launched his own commercial brand and, in 1994, began making the Thompson Vineyard Syrah. His started with a couple 100 cases – which received rave reviews from the Wine Spectator. This initial success got the ball rolling, and Craig started doubling production – making his wine at Central Coast Wine Services in Santa Maria through the year 2000. In 2001 Craig and his wife, Lee, bought the property where Jaffurs Wine Cellars is currently located. One block from the beach in Santa Barbara, the facility is off Milpas on Montecito St. After purchasing the property, the couple knocked down the little house on the site and began building their dream winery from the ground up. Visitors to the facility, which is open every day for tasting from 11am – 5pm, are in for a rare treat. The tasting room is located in the center of the production floor, surrounded by the tanks, barrels, and all the action. In fact, it is not uncommon for a casual winetasting to turn into an adventure for the lucky ones who come to taste and end up being invited to sort the grapes or do a little foot stomping – especially around harvest.
Matt related that Jaffurs philosophy is to have a minimalist approach. Beginning with great vineyards (strongly believing that the site trumps everything else), harvesting the best grapes they can get by hand, and working with vineyard managers so that everything is done to their specifications. They pick the grapes at night, trucking them to the winery in Santa Barbara by 7:00-8:00 in the morning. In the winery, the philosophy is “…to not do too much, so they don’t screw anything up.” Using a light touch, they hand sort the grapes, and employ gravity to move their wine, de-stemming most of their fruit without crushing it – while allowing for a small percentage to get whole cluster fermented before getting lightly foot stomped. Matt says, “We want our wines to be powerful and expressive, but we also want them to be elegant and balanced and together.” Currently Jaffurs has 25 acres of grape under contract, producing 5,000 cases, and 14 different wines. The produce small lots, with the majority of their wines being sold directly to their wine clubs. Matt feels, this gives them the opportunity to be “…a little more headstrong and experimental on what we want to do with our wines. Because we have a captive audience, so to speak, that are going to buy them – we can experiment with things like using more whole clusters or extending barreling.” Something larger wineries aren’t able to do, because they have to make the same thing every year. One of the things Matt is most excited about in 2016 is breaking some of their picks into multiple picks. For instance, if they target a harvest for a particular Wednesday, they will go in the Friday before to pick some of the grapes, pick the majority on that Wednesday, but then save some to be picked a few days later. This gives them some slightly varying levels of ripeness to work with – creating a way to increase complexity and add more layers to the wine. “Not the kind of thing a huge winery can do,” continues Matt. “but when you are small, agile, and dynamic- you get a winery team and winemaking staff that is excited to keep pushing the bar up and you get some really cool stuff!”
Matt loves his job. “Every year is different, every year we do some great experiments, every year your understanding of winemaking evolves. Things you thought you knew…you realize you don’t know. It’s one of those ever humbling processes. You get one chance at making wine each year and that’s pretty exciting.”
Learn more about Matt Brady and Jaffurs Wine Cellars from our interview at the Los Olivos Wine Merchant & Cafe.
In the heart of Santa Barbara Wine Country, we are the premier wine merchant for California Central Coast wines, from Santa Barbara County to Monterey County, with select vintages from other areas of California’s Wine Country and noteworthy wines from around the world.