The Wine Merchant offers the best of California Central Coast wines and other notable wines from around the world. The knowledgeable and helpful staff of the Wine Merchant is always available to guide you towards finding a wine that is sure to fit your palate and budget.
Do you love California Central Coast wines? Our wine clubs offer the most customized experience for Central Coast wine lovers! Four times a year we select local wines based on the criteria that you specify. You choose whether you want red wines, white wines, or both. You choose the club that fits your price point. We even have a club designated for Pinot lovers!
Our goal is to turn you on to your new favorite wines!
Valued wine club members receive:
Getting to know a wine is about getting to know the winemaker. Our Featured Winemaker series is an ideal way to meet the talented winemakers of our dynamic local wine scene and learn what makes their wine unique. Our popular Featured Winemaker interviews give our customers a chance to learn more about these winemakers and their background stories.
View our BLOG to see our past winemaker interviews!