Shop Our WinesGreat Wines - Great Prices!

The Wine Merchant offers the best of California Central Coast wines and other notable wines from around the world.  The knowledgeable and helpful staff of the Wine Merchant is always available to guide you towards finding a wine that is sure to fit your palate and budget.

Shop Wine

Wine ClubsWe offer several unique wine clubs!

Do you love California Central Coast wines?  Our wine clubs offer the most customized experience for Central Coast wine lovers!  Four times a year we select local wines based on the criteria that you specify. You choose whether you want red wines, white wines, or both.  You choose the club that fits your price point. We even have a club designated for Pinot lovers!

Our goal is to turn you on to your new favorite wines!

Valued wine club members receive:

  • 10% off retail wines in person and online for clubs offering 2-3 bottles per release
  • 15% off retail wines in person and online for clubs offering 6 or more bottles per release or multi club members.
  • Discounts on food and wine when dining at the Los Olivos Café
  • Loyalty Points accrue when dining at the Café and purchasing wines. Every 200 points equal $15 credit towards dining (on top of member-only discount)
  • Early invites to special events
  • Recipe by our Los Olivos Café chef with each wine club

Get club details

Featured WinemakerGet to know the winemaker

Getting to know a wine is about getting to know the winemaker.  Our Featured Winemaker series is an ideal way to meet the talented winemakers of our dynamic local wine scene and learn what makes their wine unique. Our popular Featured Winemaker interviews give our customers a chance to learn more about these winemakers and their background stories.

View our BLOG to see our past winemaker interviews!

Read Profile

Featured Wines

Shop all our wines and products in the store

Shop Now