Shop Our WinesGreat Wines - Great Prices!

The Wine Merchant offers the best of California Central Coast wines and other notable wines from around the world.  The knowledgeable and helpful staff of the Wine Merchant is always available to guide you towards finding a wine that is sure to fit your palate and budget.

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Wine ClubsWe offer several unique wine clubs!

Do you love California Central Coast wines?  Our wine clubs offer the most customized experience for Central Coast wine lovers!  Four times a year we select local wines based on the criteria that you specify. You choose whether you want red wines, white wines, or both.  You choose the club that fits your price point. We even have a club designated for Pinot lovers!

Our goal is to turn you on to your new favorite wines!

Valued wine club members receive:

  • 15% off our entire wine selection on-line and in the store
  • 2 free Taste the Central Coast tastings of from our rotating wine tasting menu
  • A recipe created by our chef with each shipment
  • A $10 gift card to the Los Olivos Cafe with your first shipment

Get club details

Featured WinemakerGet to know the winemaker

Getting to know a wine is about getting to know the winemaker.  Our Featured Winemaker series is an ideal way to meet the talented winemakers of our dynamic local wine scene and learn what makes their wine unique. We make it fun to experience their wines each month by offering their wines by the glass, in a tasting flight, and at a 20% discount off the regular retail price.  Our popular Featured Winemaker interviews give our customers a chance to learn more about these winemakers and their background stories.

The final Friday of each month (with the exception of November and December), the featured winemaker of the month mingles with our dinner guests while pouring tastes of his or her wine– perhaps the most fun way we bring the California Central Coast to our guests!

View our events page to see who’s coming next!

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