Many winemakers “fall” into winemaking as a side project that grows into a full-fledged company or a passing of the torch in a family-run business. However, Chuck Carlson got into the wine industry from the get-go with an early inclination to make wine. Growing up on a farm in the balmy San Joaquin Valley, Chuck admits he wanted to live closer to the coast. Like so many other talented Santa Barbara winemakers, Chuck started out at “Zaca University,” a colloquial reference to Zaca Mesa Winery.
In his early years, Chuck and others were still learning how to grow the best grapes in the valley. Through “admittedly” everyone stumbled growing Cabernet or other grapes we know now are best suited to Napa and Sonoma. Chuck can certainly claim to have seen it all in our corner of the winemaking world.
Carlson Wines doesn’t have their own tasting room; keeping his operation low profile with a limited, but exclusive distribution. Between this month as our featured winemaker in our Monthly Featured Winemaker Series and his normal bottlings, Chuck typically only produces 2,500 cases a year.
Traditional Approach to Wine
We ask our featured winemakers to sum up their winemaking style in one word. Chuck didn’t hesitate; describing his style as “Traditional.” We can vouch for this! In his decades in Santa Barbara County and Arroyo Grande, he’s kept a consistent, traditional style of winemaking dating back to early California labels.
After 37 years of winemaking, if Chuck Carlson has a preference, it’s Pinot. When his label started in 2004, his focus was creating outstanding Pinot Noirs from the Central Coast. Over the years, Carlson wines have expanded to five different vineyards across multiple local AVAs.
In Chuck’s own words he describes his Pinot: “The 2014 vintage provided Pinot Noirs that tend to reflect the sun year. These wines are impacted by the climate throughout the growing season. There tends to be slightly darker and riper berry flavors that show a beautiful restrained balance. The chemistry of the fruit yields wines that can age gracefully and have a beautiful balance.”
Chuck Carlson’s wine adventure is one of many local vintners in Santa Barbara County. Read our blog for our interviews with several local winemakers as part of our Featured Winemaker series.
We are thrilled to introduce Julie Cox, our new Wine Director at the Los Olivos Wine Merchant. Julie brings an impressive resume with tenured experience in the wine industry. She speaks fluent French perfected by her time living in France under the tutelage of French winemakers. Julie is an expert of local Central Coast wine, learning the various aspects of our local wine industry by working with local winemakers at tasting rooms and first-hand through creating her own locally-sourced wines. Now, we are lucky to share her wealth of knowledge at the Wine Merchant.
At the Wine Merchant, we always strive to bring a high level of personal connection to our restaurant and wine shop. Getting to know the tastes and needs of our customers is what we can do well, and is what sets us apart. We want to showcase the very best of Central Coast wine, and it is our hope that you will enjoy learning a little more about who we’ve entrusted in selecting the wines that make it onto our wine list and our shelves
We hope you enjoy this Q & A with Julie, our new Wine Director!
Q: Julie, the wine industry has inspired professionals from all backgrounds, one thing they have in common is they share a similar “Aha” moment when they decided to dig deeper into the world of wine. Did you have an “Aha” moment like this?
Julie: I didn’t grow up with fine wines in my house, but as a native Santa Barbarian, I was always surrounded by the wine culture. I grew up with great cooking in my household, and I feel like food is a natural segway for wine to be involved. My grandmother bought my first bottle of wine for me to use with cooking, and it was my first foray into the relationship of wine and food. My ‘Aha’ moment came to me on my first wine tasting trip to the Santa Ynez Valley. I was 21 (just before “Sideways” took the area by storm) and went down the Foxen Canyon Trail to stop at Curtis Vineyards. I tasted a Syrah made by Chuck Carlson and instantly knew wine was going to be in my life forever. I knew little to nothing about wine, but I knew that magic and nuance could be discovered in every individual bottle. I’ve spent every day since gaining a better understanding of what exactly creates our attraction to wines.
Q: I know you make wine as a hobby on the side. Will you share a little bit more about this and what you’ve learned from the process?
Julie: My background is in biology and chemistry, so I was naturally curious about how wine was made. I have participated in seven harvests in France, Switzerland, and our beautiful Santa Barbara Wine Country. I started to make wine on my own four years ago to create my own stamp on the wine world. It has given me insight into the small-production process and how it affects the wine. This is very important working in a close-knit small-production community.
Q: From your years of experience in the wine industry, what do you think is the greatest misconception about wine?
Julie: That is easy! Sulfites. The most common misconception about wine is that the sulfur dioxide in wine is responsible for allergies and headaches. Truth be told, there are more sulfites in apple juice or dried apricots. More likely people are having a histamine reaction to the tannins or other compounds naturally present because of the winemaking process.
Q: Do you have any guidelines or rules of thumb that you use for pairing wine with food?
Julie: For me, food and wine pairing is part education and part instinct. It is important to take into consideration the components of the dish as well as the elements and nuances of the wine. My rule of thumb is to consider the primary characteristics in the dish and find a wine that will highlight or counterbalance them. If I am unsure of what wine to pair, I often choose a red or white wine blend. The beauty of a blended wine is that by the winemaker’s intention the wine is meant to have a balance of acidity, fruit, and tannins. This makes them a safe bet when pairing with food and sharing among friends.
Q: What do you enjoy about working at the Los Olivos Wine Merchant and what are some things you look forward to bringing to it?
Julie: The Wine Merchant is focused on personalized customer service. Having a restaurant and wine shop gives everyone who visits a well-rounded and wonderful wine country experience. With over 20 years of having an experienced staff makes and adapting to the needs of this community, the Los Olivos Wine Merchant and Café is a welcoming place to dine and shop. This is why I am delighted to be the new Wine Director and share the experience with everyone.
Julie or another member of our fabulous Wine Merchant staff are always on-hand to assist anyone looking for their next great bottle of wine, at the Los Olivos Wine Merchant & Cafe! Shop for wine online at shop.WineMerchantCafe.com or visit us at 2879 Grand Avenue, Los Olivos.
In the heart of Santa Barbara Wine Country, we are the premier wine merchant for California Central Coast wines, from Santa Barbara County to Monterey County, with select vintages from other areas of California’s Wine Country and noteworthy wines from around the world.