Recently Shawnda Marmostein from the Los Olivos Wine Merchant & Café, sat down with Matt Brady of Jaffurs Wine Cellars to learn a bit more about his wine making journey. In 2005 Matt started in winetasting and then, when harvest came around, he jumped in to help out with the picking of the grapes. Working through that harvest, Matt was bitten by the winemaking bug and was subsequently offered a full-time position. He has been there ever since, enjoying the diverse opportunities afforded by a small winery. Over the years, he has moved through 7 different job titles including cellar master to assistant winemaker and, a little over a year ago – to his current position as co-winemaker with owner Craig Jaffurs. While most of his training has been on-the-job, Matt has also taken weekend wine chemistry classes at UC Davis. In 2009, he took a sabbatical to travel to Australia and created a vintage at “Two Hands Wines” in the Barossa Valley. Matt is very appreciative of the benefits of working in a small winery where the few employees have the opportunity to become familiar with all aspects of the business and wear a number of different hats.
Craig Jaffurs, owner of the winery, began a career as a cost analyst for an aerospace company in Santa Barbara. On his off hours, he started exploring winemaking and creating his own home wines, learning from one of his best friends, Bruce McGuire, who works at the Santa Barbara Winery. After working a couple of harvests with Bruce, Craig fell in love with winemaking. Based on the success of his first few home vintages, he launched his own commercial brand and, in 1994, began making the Thompson Vineyard Syrah. His started with a couple 100 cases – which received rave reviews from the Wine Spectator. This initial success got the ball rolling, and Craig started doubling production – making his wine at Central Coast Wine Services in Santa Maria through the year 2000. In 2001 Craig and his wife, Lee, bought the property where Jaffurs Wine Cellars is currently located. One block from the beach in Santa Barbara, the facility is off Milpas on Montecito St. After purchasing the property, the couple knocked down the little house on the site and began building their dream winery from the ground up. Visitors to the facility, which is open every day for tasting from 11am – 5pm, are in for a rare treat. The tasting room is located in the center of the production floor, surrounded by the tanks, barrels, and all the action. In fact, it is not uncommon for a casual winetasting to turn into an adventure for the lucky ones who come to taste and end up being invited to sort the grapes or do a little foot stomping – especially around harvest.
Matt related that Jaffurs philosophy is to have a minimalist approach. Beginning with great vineyards (strongly believing that the site trumps everything else), harvesting the best grapes they can get by hand, and working with vineyard managers so that everything is done to their specifications. They pick the grapes at night, trucking them to the winery in Santa Barbara by 7:00-8:00 in the morning. In the winery, the philosophy is “…to not do too much, so they don’t screw anything up.” Using a light touch, they hand sort the grapes, and employ gravity to move their wine, de-stemming most of their fruit without crushing it – while allowing for a small percentage to get whole cluster fermented before getting lightly foot stomped. Matt says, “We want our wines to be powerful and expressive, but we also want them to be elegant and balanced and together.” Currently Jaffurs has 25 acres of grape under contract, producing 5,000 cases, and 14 different wines. The produce small lots, with the majority of their wines being sold directly to their wine clubs. Matt feels, this gives them the opportunity to be “…a little more headstrong and experimental on what we want to do with our wines. Because we have a captive audience, so to speak, that are going to buy them – we can experiment with things like using more whole clusters or extending barreling.” Something larger wineries aren’t able to do, because they have to make the same thing every year. One of the things Matt is most excited about in 2016 is breaking some of their picks into multiple picks. For instance, if they target a harvest for a particular Wednesday, they will go in the Friday before to pick some of the grapes, pick the majority on that Wednesday, but then save some to be picked a few days later. This gives them some slightly varying levels of ripeness to work with – creating a way to increase complexity and add more layers to the wine. “Not the kind of thing a huge winery can do,” continues Matt. “but when you are small, agile, and dynamic- you get a winery team and winemaking staff that is excited to keep pushing the bar up and you get some really cool stuff!”
Matt loves his job. “Every year is different, every year we do some great experiments, every year your understanding of winemaking evolves. Things you thought you knew…you realize you don’t know. It’s one of those ever humbling processes. You get one chance at making wine each year and that’s pretty exciting.”
Learn more about Matt Brady and Jaffurs Wine Cellars from our interview at the Los Olivos Wine Merchant & Cafe.
I like on the table, when we’re speaking, the light of a bottle of intelligent wine. -Pablo Neruda.
“This is what wine is to me, sharing with friends, fantastic conversation, the light and energy of a wine, but not just any wine– an intelligent brilliant wine.” -Jessica Gasca
Jessica Gasca is an intriguing woman who dipped her toes into the wine industry interning in 2009. She described her first harvest as “absolutely magical.” Born and raised in southern California, Jessica realized in her late twenties she wasn’t passionate about the career path she had been working towards. The summer before starting a masters program, she quit her job, left her friends and family, and moved to the central coast to dive into the wine business.
Jessica landed a job with Matthias Pippig of Sanguis, at Grassini Family Winery, and has worked as an enologist for Blair Fox. Jessica is currently working at Dragonette Cellars while pursuing her dream of making her own wine under the label, Story of Soil, formerly ITER [e’tair]: n. (Latin) the journey.
Jessica is grateful to her uncle, Gary Burk, for his inspiration and mentorship along her journey as a winemaker. Gary has been making wine in Santa Barbara County for 20 years. He previously worked as the GM and assistant winemaker for Au Bon Climat and Qupe, and now has his own highly-acclaimed winery, Costa de Oro wines.
Jessica’s intention for her wines is to see what Mother Nature provides each year and follow her intuition. Each vintage, varietal, and vineyard is different. It’s about connecting to the earth, sculpting the wines to show a sense of place and style—following what’s inside.
Jessica describes harvest as her favorite part of winemaking. Waking up before the sun, picking the grapes, processing, crush, getting sweaty and dirty. It’s a beautiful process, one that she fell in love with immediately.
Santa Barbara County is a remarkable place for grape growing and for making world-class wines that Jessica is grateful to be part of. She is passionate about the industry and this region, and hopes to continue helping it become more widely known and recognized for the quality wines being produced.
Like most winemakers, Jessica Gasca’s career started as a dream—a passion to create “intelligent” wine—a dream she nurtured. We are honored to pour the fruit of her labor created from the grapes lucky enough to express themselves through Story of Soil.
Here are the TWO SELECTED WINNING STORIES of our, “Our Los Olivos Cafe Story” contest. First Place winner receives two seat at our 20th Anniversary Celebration, December 12th. Second Place winner receives lunch for two with Bernat wine. These are two well told, true stories, worth reading. Each uniquely reflect an experience at the Los Olivos Wine Merchant & Cafe that is an honor to share. Vote for the story you pick for 1st Place on Facebook!
A Few, Small Steps Away By: Patricia M. Mahon
It was a cold and rainy afternoon in town. The tasting rooms were quieter in the rain, but the wine was louder. There’s something about inclement weather and a glass of pinot that is deafening. The sidewalks thundered with downpours and drizzle. The hillsides bellowed with streaming lavender and chamomile and the vineyards resounded with the rhythm of fruit ripening, developing, and evolving into perfect maturity.
As I walked with friends in and out of the welcoming counters and table-tops of smiling wine purveyors, we came across an elderly couple in the rain moving slowly toward a cafe. The older gentleman leaned heavily on his cane as a small, bent woman clung to his elbow. Rain cascaded off his plaid, newsboy cap and rolled down his ruddy face as he enquired about lunch. A young woman informed them that the café was “in-between” serving hours … meaning they were done with lunch and not yet ready for dinner. Looking aside to his wife who was unsteady beneath her bucket rain hat, the man turned back to the girl and asked if they could wait, or stand inside, or simply come in out of the rain. They were met with an “I’m sorry, no, and I can’t have you in the doorway so please clear the area.”
The man pivoted his cane back down into the street with his wife tightly hinged to his hip. With a chivalrous glare he pulled her close as sheets of rain undulated across Grand Avenue whipping the flag pole and rousing the tasting room canopies and awnings. Water erupted from down spouts and drive-ways as the run-off of the younger, mobile generation rushed along the curb side and swirled around their lace-up walking shoes.
As I watched them slowly move away, I thought about how many battles he had fought and how many wars he had won. I thought about how many tiny steps she had steadied and how many small hands she had held. I decided that we can do better … that we must do better. I ran ahead and intercepted them.
“Please, come with me.’ I said. “I know another place right across the street where you can have a late lunch and get in out of the rain.” The man looked at me with surprise and uncertainty. The woman looked up at him and then back down at her wet shoes.
“I’m sorry about that young girl,” I added gesturing back to the café. “That’s not how we are or how we should be.” His face slowly emitted a half-smile. He straightened up and said, “Okay. You lead the way. We’ll walk.”
I toddled beside them for what was mere minutes but seemed like a life time. I commented on the rain and the flowers. I talked about traffic and tourists. I chatted about wine and horses. They did not engage me. The walk was enough. As I looked across at him, I saw a man that had lived. His soft eyes and still-strong hands told a story of a patriarch and a provider. He was strength and resolve wrapped cavalierly in a British Khaki London Fog rain coat.
She was a caretaker. Her face was furrowed with the fine lines of patience and the deep folds of compassion. She was the kind of woman upon whose back generations were raised and upon whose fortitude the tradition of family endured. In a place where we revere classic cars and clamor for vintage wine, these two shuffled quietly along the sidewalk, moving inconspicuously through a world that had quite simply left them behind.
Step by step I felt the absurdity of the aging process. It is, after all, as Yeats said “tied to us like a tail to a dog.” Getting old is not random selection. It is not the luck of the draw or a tug of the short straw. But for the grace of God there go I, you and all of us.
As we reached, “the other place,” the old woman looked up at me for the very first time. She did not speak. She examined me, and I examined her. In the soft hollow beneath her cheek, I saw my grandmother’s face from so long ago when she confided in me one snowy afternoon back in New York … that life was 5 minutes.
I opened and held the door to the new café as the couple shuffled in. We were greeted by another young woman with a warm smile. “Three?” she queried. I said, “Well no, we are not together. You see, I just walked them over … they are looking for a warm place.” She smiled again, caught my eyes, and nodded, “Of course” and quickly seated the pair at a table by the fire. She set the man’s cane beside him, placed their hats by the mantle, and hung their wet coats on a spare chair. The old gent and his grand dame looked across at each other and seemed utterly transformed. I would be lying if I did not admit that they looked young again.
I quietly slipped out the door as the young woman popped her head out and called after me, “Thank you for bringing them,” she said. As I bounded into the street, I replied, “Of course,” and we shared an existential nod, and I felt in that moment that I had passed a torch.
I never saw the old couple again or since, and I know that bringing them some comfort was really a small gesture in the grand scheme of things. But, I firmly believe that it is the consistency of small deeds that can bring about monumental change. Sometimes life presents us moments that allow us to simply be people again. I firmly believe that part of our membership in the human race includes an inherent responsibility to protect and safeguard those that are weaker and more vulnerable than ourselves.
The Wine Merchant Café presented the better side of us that day, the quintessentially human side in a world that in so many ways has lost focus and perspective and manners. It truly is a gathering place where friends meet, stories are told, wine is shared, and despite an outside world that often rages beyond our control, we can take personal moments and make our part of everyday life a little more perfect.
Perhaps the larger lesson here is that within every tempest there is a calm harbor and within every storm there is a safe place. And that despite the tragedies that we have endured as a society, as a people, and as a town there is always a warm fire and a friendly smile … just a few, small steps away.
First comes love, then comes marriage, then comes a celebration at Los Olivos Cafe! By Rachel Scott Everett
We first dined at Los Olives Cafe back in 2003 on a weekend getaway from LA. Driving into Santa Ynez Valley, the stress of our advertising jobs melted away. We were smitten with the beauty of the countryside, the quaintness of the area and the carefree vibe that instantly made us relax.
After a day of wine tasting, we ended up at Los Olivos Cafe, eating dinner in the corner seats of the bar. Everything about it was perfect – the wine, the food, the ambience. We were hooked. Little did we know how special this unassuming cafe would become.
While in LA, we visited wine country often and always got our Los Olivos Cafe “fix” when there. Our careers eventually took us to New York and later, Las Vegas – we even spent a combined 2 years backpacking around the world. But no matter what, we always made sure to return to Santa Ynez Valley, our favorite place of all our travels. When we did, it was at Los Olivos Cafe that we’d talk about our hopes and dreams for our life together. Sitting there in “our” corner of the bar, enjoying The Good Life… it felt like we had all the time in the world and that anything was possible.
Finally, after 12 years of love, loyalty and friendship, we made the momentous decision to elope to Santa Ynez Valley on December 31, 2012. We stayed at the Vineyard Retreat and enjoyed our first dinner as husband and wife that very evening at Los Olivos Cafe. It was a magical time!
We now live in Virginia, but always think of Santa Ynez Valley and our special spot at Los Olivos Cafe. In fact, we’ll be out there again to celebrate our anniversary next month. Who knows, maybe one day, we’ll stay for good…
5 years ago, in 2010, the Marmostein’s added the Bernat Retreats to their property so out of town visitors could enjoy wine country living. Sam and Shawnda find it so fulfilling to see guests enjoying the property and the beauty that surrounds them. More often than not, their guests express the desire to drop everything and live the life Sam and Shawnda enjoy. And it is possible! That’s just what Sam did, and that’s just what Shawnda did. They have the winery, the vineyard, the restaurant, the wine store, the farm, and the retreats, but what makes it wine country living – is sharing it!
It is a source of pride for both Sam and his wife Shawnda that their wine and the food offered at their Los Olivos Wine Merchant & Cafe reflect good stewardship of the land. The Bernat Vineyard that Sam planted on 4 acres has been CCOF certified organic since 2009. Their restaurant has a history of using ingredients from local farmers and growers, helping to support the agricultural heritage of the Valley. This year, they were able to utilize more of their land and started the Los Olivos Café Farm next to the vineyard. Growing the crops on their own land ensures that Los Olivos Café Chef Chris Joslyn receives a large selection of entirely organic produce to use in his dishes, picked from less than a mile away at the peak of freshness and flavor. The farm also provides the flowers for the tables at the Café and extra produce is being canned and offered for sale in their store.
The Bernat four acre vineyard, with its 19 year old vines, is comprised of Sangiovese, Syrah, Nebbiolo, and Cabernet Sauvignon. The Cabernet vines were grafted over five years ago, so those grapes have not been bottled yet; 2016 should be their first release.
Farming your own land can lead to many unexpected skills. Sam has become a professional gopher trapper in the years he’s had his own vineyard. He has learned to read the needs of the plants, for example that vines need water to keep the PH down. But what keeps him engaged and loving his life is looking out the window at his fields and knowing what season of the year it is. And, Sam says, “It’s great to create something people can enjoy.”
A “signature” of any event that Sam and Shawnda host is their enthusiasm for giving back to the community by creating memorable, enjoyable moments for their guests. For those lucky enough to attend the sold out Annual Bernat Winemaker Dinner at the Los Olivos Wine Merchant & Café earlier this month on October 9, the Marmostein’s did not disappoint. Greeting guests near the bar with a tasting of their first Bernat 2014 Rosé Nebbiolo, Sam and Shawnda made sure each guest was warmly welcomed and at ease. By last Thanksgiving, Sam noticed that the grapes weren’t progressing and decided to pick, press, and ferment a Rosé. Only 100 cases were brought out a few months ago and with only 35 remaining it has become a welcome addition!
Invited into the private dining room located at the end of the Wine Wall (made famous as the backdrop in the pivotal scene of the Academy Award Winning movie, SIDEWAYS), the intimate gathering of guests found their seats while Sam and Shawnda made sure everyone was comfortable. The family style tables, dressed with beautiful arrangements of flowers picked and arranged by Shawnda from the Café Farm, encouraged conversations among tablemates. It was easy to forge new connections and friends. Everyone was sociable and it was quickly learned that there were numerous anniversaries and a birthday to celebrate, which prompted many stories and laughter. One young couple was celebrating their anniversary and their first weekend “away” from the kids! Judging from the smiles, they seemed to be enjoying every minute.
As guests settled and began looking with anticipation over the beautiful menus designed by Shawnda, the attentive waiters arrived with the first course of the evening – a cantaloupe and arugula salad tossed with mint, pistachios, feta and a lemon vinaigrette. This course was paired with the Bernat 2012 Grenache Blanc, Santa Ynez Valley, made with grapes from Camp 4 vineyard in Los Olivos. The perfectly balanced grenache blanc was left unfiltered to bring out the true flavor, and then hand bottled.
The second course, hot smoked salmon on a bed of warm lentil and baby kale salad with a shallot confit soubise, was excellently paired with the Bernat 2010 Estate Nebbiolo. A lean 5-year old wine that feels kind of Italian, it is made from the last grapes to be harvested and takes the longest time to mature. Also taking the longest time in the bottle, it is well worth the wait.
Chef Joslyn’s third plating was a mouth-watering ragout of duck and mushrooms on a bed of snap peas and pappardelle pasta. Perfectly paired with the Bernat 2011 Estate Sangiovese, Sam explained that only a ¼ acre of his vineyard is planted with Sangiovese, so there is very little produced of this excellent varietal.
The richest course featured a grilled Colorado lamb chop placed above an eggplant, fennel, tomato and olive-pine nut relish, then drizzled with lamb jus. Cooked to perfection, the lamp chop was paired with the Bernat 2010 ‘Intrigue’ Estate Syrah. Double decanted before serving, it is Bernat’s flagship wine with a long finishing flavor.
The surprise of the evening came with dessert. Accompanying a beautifully arranged chocolate fondant dessert with salted caramel ice cream topped with a crisp caramel sugar confection, Sam and Shawnda presented their first library wine. The 2002 Syrah, made exclusively from their vineyard, was enthusiastically received and provided an excellent finish to a wonderful evening.
This winter marks 20 years of providing quality wine, food, and experiences for Sam and Shawnda. They will be celebrating this special Anniversary with a dinner event on December 12th. Currently, they are running a contest for best story. Throughout November, Shawnda will be collecting stories from guests about their experience at the Café. Did you get engaged there? Have your first date or celebrate a golden anniversary? Meet someone famous? Fall in love? All stories are welcome. If you have a café story to share, send it to info@winemerchantcafe.com with the subject line “Our Los Olivos Café Story”. Shawnda and Sam will select the top two stories and post it on the Los Olivos Wine Merchant & Café’s Facebook page for a vote. “Like” your favorite story and the winner will receive two tickets to the 20th Anniversary Dinner. Runner up will get a lunch for two. The 20th Anniversary Dinner is not to be missed! The menu will be a keepsake featuring old pictures and a timeline of the last 20 years, in addition to outlining the 3 courses paired with great wine. Bernat wines might be in one or more of the dishes, and they’ll be starting off with an amuse bouche and champagne. It is an evening for celebrating and reminiscing. The winning story will be read at dinner, and I’m sure there will be plenty of spontaneous stories to enjoy, especially from some of the employees who have been with Sam and Shawnda almost from the beginning! Reservations are now being accepted on eventspot.
In the heart of Santa Barbara Wine Country, we are the premier wine merchant for California Central Coast wines, from Santa Barbara County to Monterey County, with select vintages from other areas of California’s Wine Country and noteworthy wines from around the world.
We’d love to share wine country musings, events, and special offers with you. No need to worry about getting inundated with emails from us, we only send them about once a month both from the Café and the Wine Merchant.
