Jeff Fischer started small and dreamt big to make Habit Wines
What drives wine-lovers to Santa Barbara Wine Country? For most Californians, they visit because of the proximity and the refreshing rural escape from LA or the Bay Area– and of course for the quality of our wines. For Habit Wines owner Jeff Fischer, it’s all about the attitude our region exudes– a welcoming attitude with a willingness to share knowledge and support its fellow winemakers.
You might know Jeff from his eponymous character on the Fox show American Dad!.Balancing his two callings of acting and winemaking, Jeff started small, making several cases of wine out of a garage in Los Angeles, with a few hundred pounds of grapes he bungee-corded onto his truck and brought down from Santa Barbara.
Three defining moments helped Jeff get started: The first winery to agree to sell him grapes. The winemaking classes that guided him through the creation of his garagiste cases of wine he made in LA. And, Doug Margerum who opened his winery doors giving Jeff the opportunity to become a full-fledged winemaker. (Watch our interview to hear Jeff’s journey to winemaking in his own words.)
For a wine to grow as a passion into a business it takes a certain kind of creative energy which Jeff imbues in every one of his wines.
Mavericks in the industry like Jeff help define Santa Barbara wine country – and the winemakers who make it all happen. Like others before him, it’s this culture of expression and encouragement that helped him get started, or as he puts it, “it’s a great, great vibe!”
So, why the big hand on the Habit Wines label?
“It’s really all about art and addiction,” says Jeff – the art of acting and his addiction to winemaking. For him, the hand belongs to William S. Burroughs, Jeff’s favorite poet from his hometown of St. Louis, who “may be reaching for his own fix” on the label. The Habit label certainly does pop out on a shelf of wines – it’s easy to spot from a distance on our own wine wall – and the design even landed his wines in the San Francisco Museum of Modern Art.
Like most ‘misunderstood’ modern art, it wasn’t always as accepted. During one of his first vintages, Jeff brought his wines to the famed French Laundry restaurant in Napa. The staff loved the wine but refused to buy any for the restaurant giving the reason that the label was too modern, too out of the ordinary for the bourgeois Napa eatery.
Habit Wines are made from grapes from several vineyards throughout Santa Barbara County. Jeff prefers Happy Canyon grapes to grow his Bordeaux blends, keeping it hyper-local to the area. Most of his other varietals are grown in the Los Olivos District.
“In order to get into the wine business, you have to be adventurous.”
Ryan Carr of Carr Vineyard and Winery is indeed adventurous! His first job was making snowboards, then went to the University of Arizona for graphic design and worked for a landscape company. It was in college that he took a class on plant science, a seed was planted, and since 1999 he has been farming vineyards and making wine– what an adventure! When Ryan made his way to the Santa Ynez Valley he thought he would start a graphic design business. Little did he know he know the adventurous path that laid ahead…
Starting on the farming side of the industry in 1998, Ryan began working for viticulturist, Craig McMillan. Getting outside to escape the computer was a no brainer for Ryan, he fell in love with being in the field, and before he knew it he was helping lay out and plant vineyards.
Developing relationships from his vineyard work Ryan was able to get his hands on some extra Cabernet Sauvignon fruit in 1999. With that and the help of some food grade trash cans, he made his first batch of ‘home’ wine, producing about 10 cases. That wine was given to friends and family, who actually LOVED it!
In 2000 Ryan was approached by Andy Kahn who had just started his own winemaking facility. Starting up his new business and tight on money, Andy suggested Ryan work for him (for free) in exchange for winemaking help and the use of the facility. Not willing to pass up the opportunity Ryan jumped in. He made his first 325 cases with 1.5 tons of Cabernet Sauvignon, 1.5 tons of Cabernet Franc, and .5 tons of Pinot Noir. That was the beginning of the Carr label. Each year they continued to make more wine, and after several years Ryan really had a good thing going.
“As a farmer I am trying to represent the exact location more than anything. So it’s a hands off approach to wine making. Very minimal additions, and manipulation.”
One of the main factors that sets Carr apart from other wineries in our area is that they lease vineyards throughout Santa Barbara County; including Sta. Rita Hills, Los Olivos District, Santa Ynez Valley, Ballard Canyon, and Happy Canyon. Growing in all of these locations allows Ryan to get to know and see the differences in each growing region and make many different varietals.
California in general is a young wine region, so Santa Barbara is very new in the grand scheme of things. Being a young region we often look at older wine producing regions, such as France and Italy, for inspiration and advice. With that said, this is not Italy, or France, its California. We are finding our own techniches and styles over the years. You can see it happening in Santa Barbara, with all these sub appellations coming up. The basic understanding as to what our environment can do is increasing.
“Santa Barbara is such a special place, and without the influence of Burgundy we wouldn’t know that Sta. Rita Hills is perfect for the Burgundian varietals. Without the influence of the Rhone we wouldn’t know that Ballard Canyon is the place we should be growing the Rhone varietals, and same for Happy Canyon and the Bordeaux’s. It’s incredible what we can do within such a small area of California.”
Want to meet more local winemakers? Catch our current Featured Winemaker on our blog, or come meet them on the last friday of every month!
The Los Olivos Wine Merchant offers visitors over 400 labels to choose from – many of them sourced from local, family-owned boutique wineries dedicated to producing excellent, small production wines. With such an extensive selection, it could be a bit challenging to pick just the right bottle, but savvy owners Sam and Shawnda Marmostein have knowledgeable staff on hand to help make sure you chose a wine that will please your palate.
Andrew Scherer, Wine Director, has been with the Los Olivos Wine Merchant & Café since early 2015. Starting out as a busser in the hospitality industry at the Pebble Beach Resort in Monterey, CA, Andrew worked hard to make his way up from a busser to becoming a server and sommelier. His professional progression included passing the first two levels of the Court of Masters Sommeliers, an independent examining body established in 1977 that offers certificates and diplomas for Sommeliers, and a move to Beverly Hills, where he became part of the team opening Wally’s Vinoteca – with 1,000 labels in their retail space. Although he learned a lot about the wine industry’s retail side, Andrew missed the Central Coast. So, when the opportunity came to work at the Los Olivos Wine Merchant, he jumped at the chance. Andrew has loved working with Sam and Shawnda. He feels they provide a working environment that is comfortable and caring. And, he has appreciated their mentorship. One of the “perks” of his job is the opportunity to get out into the community and develop relationships. Los Olivos is a close-knit township with 48 tasting rooms, which have a long-standing tradition of mutual respect and support, something Andrew says is unique and that you won’t find everywhere. The Santa Barbara County is home to 6 AVA’s (the latest addition, the Los Olivos AVA, was officially added February 22, 2016). Andrew enjoys the opportunity of meeting and supporting winemakers from operations of all sizes. He is proud that the Los Olivos Wine Merchant & Cafe’s labels include many from small family wineries and is excited to introduce their product to the public. Since moving to the Santa Ynez Valley, Andrew has begun learning how to horseback ride.
Sarah Farley, Wine Merchant, spent some time studying wine in Europe through a vineyard apprenticeship in Tuscany and wine classes in Bordeaux, before moving to Temecula, CA, where she managed a wine tasting room. Gradually she developed an interest in learning more about the Central Coast’s Pinot and Chardonnay varietals. While searching for more information, she found a job posting for the Los Olivos Wine Merchant and Café, and immediately called to set up an interview. Recognizing a great opportunity, Sarah accepted the position and has been happily working with visitors to find just the right wine for the past 6 months. Sarah feels her job is to be a liaison between the producers and the buyers. As one of the largest local wine providers in the area, there is so much to offer – many of them unique mom and pop labels that she is excited to represent. She is fascinated by the people who walk through the door, many from Los Angeles, and feels that she learns so much about wine from their conversations and exchange of ideas. Sarah is delighted to work in a place where she feels empowered to learn and do better. She feels that Sam and Shawnda lift people up with positive reinforcements rather than micro management. Because of that, everyone does well – because everyone wants it to do well, this makes for a happy, warm environment that is felt by everyone who walks through the door. With the encouragement of Sam, Shawnda, Andrew and the rest of the staff, Sarah is currently studying for her level 1 Sommelier exam in April. When she isn’t studying, Sarah likes to play a mean game of pool.
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Cassy Misiewicz is the latest Wine Merchant to join the staff. After graduating in 2014, she moved back to the Central Coast. At the time she didn’t know much about wine, but a close friend of hers offered her a job in a tasting room. Although she was nervous, the experience opened her eyes, and she found herself wanting to learn more about wine. Eventually, she decided to make the move to the Los Olivos Wine Merchant and Cafe when a position opened up. She enjoys working with the people who come in and feels that part of her job is to interpret – trying to figure out what the buyer likes and match it to a wine they will enjoy. Cassy also enjoys the mutually beneficial relationship with the other winetasting businesses in Los Olivos. She likes to share new wines, and gets a lot of enjoyment from seeing the changes. Cassy feels that Sam and Shawnda take the heart of food and wine and bring it all together. When she first arrived, she felt there was a true communal effort to help her learn, with a respectful exchange of information and knowledge. She enjoys knowing she can be herself, which makes coming to work and meeting with buyers fun. Eventually Cassy would like to take WSET courses to learn more about the technical aspects of the wine business. Perhaps she will also expand her knowledge of the little French and Russian languages she speaks too.
With all of the choices before them, the wine all three were most excited about at this time was ‘A Tribute to Grace’ 2015 Rose of Grenache, Santa Barbara Highlands Vineyard, Santa Barbara County, California Wine. Winemaker Angela Osborn, born in New Zealand, does not have a tasting room, so Andrew works with her directly to get her wines into the Los Olivos Wine Merchant & Café. “Exceptional” was the word used to describe this offering. Sarah also remarked that she was getting very excited about the Pinot from the Santa Maria Valley – learning about the specific traits they had in common. And Cassy has been enjoying a lot of Syrah, especially ‘Zotovich’ 2013 Syrah, Blair Fox.
No matter where your tastes lead you, one thing is clear. When you visit the Los Olivos Wine Merchant & Café, you will be met by wine merchants who are knowledgeable, friendly, and who will take the time to talk with you about your preferences – making sure that you leave with a bottle (or two) you will truly enjoy.
In the past decade, Santa Barbara County has exploded with AVAs, and rightfully so. As we’ve tasted the wines and analyzed the nuances of soil and climate throughout our region, we have begun to carve out special sub-regions of note that have a distinctive voice. In addition to our early AVAs of Santa Maria Valley (est. 1981) and Santa Ynez Valley (est. 1983), we have Sta. Rita Hills (est. 2001), Happy Canyon of Santa Barbara (est. 2009), Ballard Canyon (est. 2013) and the pending Los Olivos District (likely to be established by 2015). Yet one of the County’s most historic regions remains without a designation of any kind: the Los Alamos Valley. This past week I spoke with numerous winemakers and farmers who have worked over the years with Los Alamos Valley fruit to hear their thoughts on the site character of Los Alamos, its various subzones, and the idea of an AVA. When researching a region, I always start with soil; my love lies in the dirt. Los Alamos, like most great regions, has a wealth of exciting soils. Shale, clay, sand, gravel, sandstone, and a bit of limestone can be found in various pockets. This variability within the region has led some to suggest that rather than a single AVA, the area should be broken down into several smaller AVAs. “I do think it would have to be broken down for it to be true to definition, and that in itself might make it less feasible or practical to do so,” says Seth Kunin of Kunin Wines. There is also a notable difference in temperature between the valley’s west end near Vandenberg Air Force Base, which can be quite chilly, and the eastern end near Alisos Canyon, where things heat up. Broadly speaking, Los Alamos Valley is 10 degrees cooler on average than Santa Ynez Valley, and 10 degrees warmer than Santa Maria, though again, there are more subtle nuances from east to west. As a result of these variations in soil and climate, it is difficult to pinpoint a single variety for the region to hang its hat on. Much like Santa Maria to its north or Santa Ynez to its south, Los Alamos has a multitude of varietal voices that express this place.
Starting in the east, near the northern boundary of the Santa Ynez Valley AVA, we find perhaps the area’s most acclaimed sub-region: Alisos Canyon. Running east of Highway 101 along Alisos Canyon Road, this area is paradise for Rhone varieties, though Cabernet Franc and Gamay also have potential. The canyon is home to the famed Thompson Vineyard, which has produced legendary Syrahs for 20 years. Newer sites, such as Martian Ranch, Watch Hill, and The Third Twin, show equal promise. Despite being a very small region, Alisos Canyon is defined by several different soils, all of which have either sandstone or shale in their parent material. In the southeast, at Martian and Alisos, there is Chamise shaly and sandy loam. This acidic shale seems to imbue the wines, Syrah in particular, with brightness and lift even at higher sugars/alcohols. Across the road, at Thompson, is Tierra Sandy Loam, an alluvial soil providing more textural breadth in the wines. The Third Twin (formerly Los Tres Burros), Sine Qua Non’s site above Thompson, shifts into San Andreas-Tierra Complex, a much sandier, sandstone-derived soil. As we shift toward the mouth of the canyon, particularly at Watch Hill, we see very sandy Arnold series soils, making this prime real estate for Grenache in particular.
The climate is also ideal for Rhone grapes, a Goldilocks-like balance between not-too-hot and not-too-cold. “For Rhones, Alisos Canyon is still a cool area and fairly uniform in temperature from its mouth east of the 101 most of the way to Foxen Canyon,” says Craig Jaffurs of Jaffurs Wine Cellars. “As cool as it is, it is somewhat sheltered and warm enough that everything can get ripe yet have the long hang time that lets the flavors develop. Things can get ripe without being crazy sweet.” Kunin elaborates on this idea, stating “Alisos is in the Eastern corner of the hypothetical Los Alamos AVA, and so benefits from the warmer airflow of the Santa Ynez Valley. This tempers the predominantly cool coastal breezes that dominate the flats farther West and make them better suited to Pinot Noir and Chardonnay. In general, I think that it is this hybrid airflow pattern that defines Los Alamos.” Many have suggested that Alisos Canyon should have its own AVA. Larry Finkle of Coastal Vineyard Care farms many of the sites here (impeccably, I might add), and believes in the potential of not only the Valley as a whole, but Alisos in particular. “I believe that Los Alamos Valley is special and deserves its own appellation,” says Finkle. “However, Alisos Canyon Road is unique and dominated by Rhone varieties. As you move west of the town of Los Alamos, the dominant varieties are Chardonnay, Pinot Noir, and Riesling. For this reason there should probably be at least two sub-appellations.”
Moving just north of Alisos Canyon, before the town of Los Alamos, we head into the Los Alamos flats along Highway 101. Lucas & Lewellen owns most of the land here, and has long advocated for the potential of Los Alamos. Their vineyards contain a wealth of interesting grape varieties, 20 in all, ranging from Nebbiolo and Freisa to Dolcetto and Malvasia Bianca, functioning as a great window into what unexpected grapes may potentially shine in Los Alamos. Soil here is alluvial, mostly Botella series (also prominently found in the southern Sta. Rita Hills). As we continue up Highway 101, past the town of Los Alamos, we start to get into bigger plantings, often owned by larger companies such as Beringer, Kendall-Jackson, and Sutter Home. This could go some ways toward explaining the lack of an AVA for Los Alamos Valley: these larger labels often blend the wines into Central Coast or even North Coast designated wines, rarely vineyard-designating or even putting Santa Barbara County on the label. “With so many large producers/growers in the area, there hasn’t been the grassroots inertia to garner the acclaim, promote the region or gather data for an AVA application,” explains Kunin.
Cat Canyon is the next area of note, located in the northern Los Alamos Valley, just east of Highway 101. While there are still some bigger corporate plantings, there are also two of the valley’s most noted sites: Verna’s and White Hawk. Verna’s Vineyard, owned by the Melville family, has served as the source for their more affordable Pinot Noirs, Chardonnays, and Syrahs. These are some of the top values in California today, particularly the Pinot Noir, driven by a purity of place and a strong core of hard spice. Jaffurs also produces a superb Syrah from Verna’s; to taste it next to their Thompson bottling is a great illustration of the large difference in site character between Alisos Canyon and Cat Canyon. Across the street from Verna’s is White Hawk, a lauded source for Syrah. Sine Qua Non’s Manfred Krankl has utilized this site for many years, and it is one of only two non-estate vineyards he continues to work with, while his protégé Maggie Harrison incorporates it into her flagship Syrah for her Lillian label. Ojai’s White Hawk Syrah shows wonderful restraint, with great structure, purity and spice. Viognier is promising from both sites as well, and Ojai recently produced a beautiful Sangiovese from White Hawk.
Both Verna’s and White Hawk are essentially gigantic sand dunes, dominated by Arnold and Corralitos sands, and quite a bit colder than the southern and eastern portions of Los Alamos Valley (on a map, it lines up roughly with the eastern Sta. Rita Hills and the Santa Maria Bench). One can taste it in the Syrah, which has more pronounced notes of peppercorn and leaner texture, as compared to the meatier, broader wines of Alisos Canyon. “Verna’s is a cooler site- you can see the fog in Santa Maria from the top of the hill-side block,” says Jaffurs. “The north (south facing) side of Cat Canyon is a different site from Verna’s which almost faces north – hence its relative coolness.”
The final region of note is the valley’s far western edge along Highway 135, not far from Vandenberg Air Force Base. As a resident of this part of Los Alamos, I can attest that it is very cold, very foggy, and very windy. Again, there are some bigger/more corporate plantings to be found here, though the quality remains high, particularly in cool climate whites from the large White Hills property, one of the coldest, westernmost vineyards in Santa Barbara County. The two star sites, however, are Kick On Ranch and Los Alamos Vineyard.
Kick On Ranch has garnered the most acclaim for, of all things, Riesling. This should not come as a surprise given the early success of Santa Maria and Sta. Rita Hills with Riesling and Gewurztraminer. Economics forced those areas to focus on Chardonnay and Pinot Noir, but these varieties remain and thrive in Los Alamos. Graham Tatomer was one of the first to latch on to this site for his Riesling-focused label, with his single-vineyard bottling a top example of the austere minerality to be found at Kick On. He has also recently planted Gruner Veltliner, a variety that should show great results here. Ojai’s Adam Tolmach has also been making beautiful Riesling, as well as Pinot Noir, from the vineyard. J. Brix are crafting gorgeous examples of Kick On across the varietal spectrum, including Riesling, Pinot Gris, and Pinot Noir in several different iterations (their Petillant Naturel Riesling is one of the top methode ancestrale sparklers I’ve tasted from California). Soil in this part of the valley is quite sandy, consisting of Arnold, Corralitos, Betteravia, and Tierra series. In Kick-On’s upper blocks, however, one finds fossils and large pieces of sandstone and shale. “The ancient-beach soil is mesmerizing,” says Emily Towe of J. Brix. “We can’t walk Kick On without stopping over and over to pick up shells, stones, fossils. It’s a whisper of history from when it was the bottom of the sea, long before it became the Valley of the Cottonwoods. The vines get to live in both worlds, in a way.” The minerality in the whites here is amazing, with intensity rarely found outside of Europe’s chilliest climes. Pinot Noir showcases an intriguing herbal side, with tomato leaf and root vegetable notes, along with dark fruit and spice highlights that are distinct from Sta. Rita Hills or Santa Maria. The other site of note is the legendary Los Alamos Vineyard. Ojai’s Adam Tolmach and Au Bon Climat’s Jim Clendenen operated from a barn on the property here in their earliest days. Gavin Chanin, who is now producing stunning Chardonnay and Pinot Noir from the vineyard, also has fond memories of his early time here. “During my first harvest in Santa Barbara I lived next door to Los Alamos vineyard in a bunk house, and we used to drink beer and watch them night harvest with huge flood lights,” recalls Chanin. “It’s got a lot of nostalgia for me.” Los Alamos Vineyard, like its neighbors in this part of the Valley, is quite sandy, with steep slopes and incredible exposures. Chardonnay exhibits an intense, almost searing minerality, with fruit playing a background role. These are not wines defined by aromatic intensity; rather, they are almost entirely about texture and mineral presence, in a fashion not found elsewhere in California. The Pinots exhibit a similar herbaceousness as that found in Kick On. “Los Alamos Vineyard is very unique,” says Chanin. “The wines are rich but held together with great acidity, freshness and minerality. It is my most coastal vineyard but also our warmest because Los Alamos is somewhat cut off from the ocean.” To taste the wines from Chanin, or Au Bon Climat through their “Historic Vineyard Series” bottlings, is a revelation: they are unlike any other Pinot Noir or Chardonnay from Santa Barbara County. These are site-driven, beautifully balanced wines that speak loudly of their origins.
So, what is the future for Los Alamos Valley? The winemakers I spoke with were divided: some believe an AVA would be beneficial, some believe it should be broken into several small AVAs, some believe only Alisos Canyon should have an AVA, and some believe there shouldn’t be any AVAs at all. Given the diversity of the region, this is no surprise. “I hate the idea of type casting Los Alamos because it has the potential to do so much at a very high level,” says Chanin. “Very often with AVAs people only want to plant/produce what the AVA is best known for.” Craig Jaffurs shares his skepticism at an overarching AVA, though believes Alisos Canyon may be worth designating. “The larger Los Alamos Valley has not shown enough distinction to warrant becoming an AVA. Alisos Canyon would be a worthy AVA in the same sense Ballard Canyon is.” Bryan Babcock, a Sta. Rita Hills veteran who has worked with such sites as El Camino and Loma Verde in Los Alamos Valley’s northern sector, is quick to caution against Pinot Noir becoming Los Alamos’ flagship variety, and also points to the challenges of fractured AVAs. “I would not hang my hat on Pinot, at least not yet. If you try to be a Pinot appellation, you will be crawling out from under the Sta. Rita Hills and the Santa Maria Valley for the next 100 years… Also be careful about fracturing your AVA and destroying any potential clout that you would have had otherwise. If you don’t put together a critical mass of interest and players, you will witness the still birth of your AVA.”
There are currently, to my knowledge, no plans in the works to establish an AVA within Los Alamos Valley, though there is constant talk about it among the area’s vintners. Perhaps we’ll never see an official designation for this area, which is a shame, as there are so many beautiful, unique wines coming from here. As Seth Kunin states, “the concentration of flavor combined with unique structure [in Los Alamos] allows for significant ageing. Certainly some of the best examples of older (5-10 year-old) Syrahs that I have tasted from Santa Barbara County come from Los Alamos.” I couldn’t agree more. With the influx of new producers working with the fruit here, and exciting new plantings such as Mike Roth’s Mullet site, there is renewed energy in Los Alamos, carrying on the work of early pioneers like Ojai, Au Bon Climat, and Bedford. Sites such as Thompson, Los Alamos Vineyard, White Hawk, and Verna’s are already legendary, and I have no doubt that we’ll be discussing Kick On Ranch, Martian, and Watch Hill with the same reverence in the years to come. I hope that, as we continue to further refine our knowledge of site in Santa Barbara County, we continue to argue the merits of place as passionately as those I spoke with have done here. It is this open dialogue and elegant exchange of ideas that will continue to elevate our area. A selection of Los Alamos bottlings to seek out:
I was a teenage indie rock obsessive. As such, I embraced the genre’s most lo-fi practitioners, particularly Guided By Voices. Their best works, Bee Thousand and Alien Lanes, are laden with tape hiss, false starts, songs that stop abruptly and cut into other songs, and a generally shambolic aesthetic; rather than trying to mask the economic shortcomings of their recording devices, they celebrated them, creating a whole universe that felt like a direct line from their bedroom to mine. In the past few years, a handful of vintners in California have taken an analogous approach in their winemaking and farming, creating soulful wines despite their shoestring budgets. Associated most closely with the natural wine movement, these are analog wines for a digital era, looking back to go forward. Mike Roth, formerly of Martian Ranch and now launching his own project, the aptly named Lo-Fi, has been at the forefront of this movement in Santa Barbara County. I met with him this week in the record-high heat at his new estate vineyard in Los Alamos to discuss the future and taste his first releases.
“So this is the Mullet,” declares Roth. “Business on the front slope, party on the back.” Roth’s vineyard name befits the nature of his new venture. While the approach and technique are quite serious and methodical, the project is meant to be fun and accessible, “wines for the proletariat” as Roth likes to refer to it. Planted just a few weeks ago, the vineyard was created using solely recycled materials from other local vineyards, installed by Roth with the help of friends and family. The steeper, southwest-facing front slope is planted to Gamay, while the gentler back slope is Cabernet Franc, unique varietal choices that have shown early promise in Los Alamos at other sites.
Roth gained notoriety at Martian for his idiosyncratic approach to farming, carrying heavy crop loads early on and dropping fruit late to offset our area’s tendency toward fall heat spikes, allowing for ripe fruit at low brix and in turn, lower alcohols. He plans to farm his estate in a similar fashion, with an approach that embraces the natural ecosystem as much as possible. “Farming here will be organic, though I’d really prefer to avoid any additions for the most part.” The soils at Mullet, like most of Alisos Canyon just east of here, are Chamise shale loam. These acidic shale-based soils, which contain a fair amount of clay, have shown great promise for Cabernet Franc in particular at sites such as Thompson and Martian. “Planting here is meter by meter. I hope to eventually dry farm it, there’s enough clay here that I think it could work,” states Roth.
Roth’s first release under the Lo-Fi label is as much a mission statement as a wine. Sourced from the organically farmed Coquelicot Vineyard near the Santa Ynez River, it is 100% Cabernet Franc, fermented with native yeasts, aged in neutral vessels, made entirely without the use of sulfur. Philosophically, it encapsulates everything Roth is about. “It definitely has a bit of a Bourgueil thing going on,” proudly states Roth. He is referencing one of the Loire Valley’s great Cabernet Franc regions, and while I see a family resemblance, I find his rendition under Lo-Fi to be distinctly Santa Ynez. Its generosity of fruit and texture are unmistakably California, and the herbal and spice nuances, which range from fresh tobacco and roasted tomato to exotic notes of Oaxacan mole negro and wild sage, aren’t found outside of this area. There is a similarity to other local practitioners working in an early-picked style- Lieu Dit, Roark, and Buttonwood– though the soulfulness of Roth’s take is his own.
While it is still early going for Roth’s new projects, I anticipate the future for his label and his vineyard highly, with forthcoming releases of Riesling, Chenin Blanc, and Gamay to fill out his portfolio. He is an artist working in the medium of grapes, following a vision that does not adhere to trends. As he dives into this new work, unencumbered by the expectations of others, I’m reminded of a classic Guided By Voices lyric: “Watch me jumpstart as the old skin is peeled See an opening and bust into the field Hidden longings no longer concealed”
“All of these wines are grown for the table.” With this one sentence Karen Steinwachs sums up the philosophical core of Buttonwood. A working farm as well as vineyard and winery, Buttonwood is centered on the idea that wine’s ultimate purpose is to shine at table, where it can spark conversation and communion with friends and family. I spoke with Karen this week about her farming and winemaking approach, as well as the unique environment that is Buttonwood Farm.
After years in the high-tech world, Steinwachs decided to leave the rat race and pursue a long-held dream of working in the wine industry. An ardent fan of Santa Barbara County wines, she managed to secure a gig at Lincourt in the fall of 2001, working her way up from the bottom as a cellar rat. “I kept talking to the winemaker about ways that the winery could be more efficient, because once you’ve been in management as long as I have been, it’s hard to drop that attitude.” A great student, she quickly worked her way up the ranks of such notable wineries as Foley and Fiddlehead. When the opportunity to take over as winemaker at Buttonwood arose in 2007, she jumped at the chance.
“I was very familiar with Buttonwood from attending their many events. I loved the concept of it being a farm as well as a vineyard.” Aware of the fact that she was stepping into a winery with a style people were familiar with, she approached her first vintage with the goal of learning about the character of the fruit, vinifying every lot separately to gain knowledge about the site character. Through this meticulous approach, she was able to see the strengths and needs of the vineyard, and has gradually brought her own style to the wines to accentuate the site’s best characteristics. “There have been changes since I took over. The wines are now a little more approachable while still being age-worthy. We work a lot on tannin management, because I want to be able to enjoy the wines while I’m still alive. We’ve also worked on bringing more freshness to the whites.”
There is no recipe here; rather, the vagaries of the vintage are allowed to shine and adapted to. “We approach every single wine differently and adjust from year to year as we fine tune the needs of each wine. I grow 10 different grape varieties here, and we’ve sought to make the wines more distinct from each other and really give them their own voice.” This experimentation and exploration extends to the vineyard, where new grape varieties have been planted in the name of making more complete wines. “We’ve grafted some of our Merlot to Malbec and plan to plant some more. And on the white side, we’ve grafted quite a bit of Grenache Blanc, which grows beautifully here. I see it becoming a signature grape of the Los Olivos District AVA.”
The soils at Buttonwood are mostly Santa Ynez series, part of the uniform Ballard-Positas-Santa Ynez series that defines the Los Olivos District, though there is some diatomaceous earth, serpentine and sand in pockets. They also sit on the aquifer that is common throughout the AVA. “We have a very big aquifer here, and a lot of the oldest vineyards in the Santa Ynez Valley are in this part of the valley. There are also a lot of own-rooted vines, and the roots here go incredibly deep.” Much like Fred Brander, the architect of the Los Olivos District, Steinwachs feels the area is still defining itself, but has all the makings of a great AVA. “It’s going to be a tough area to define because it truly is different than the other AVAs here. Our defining factor is that our soils are totally uniform, unlike Sta. Rita Hills, Happy Canyon or Ballard Canyon. I always get a minerality, which is a word that can be hard to define, but there is a rocky quality in our site that I find throughout the AVA. The wines also tend to have great acidity, in part due to the big temperature shifts from day to night we have here.”
Like many vineyards in the area, Buttonwood excels with several different Bordeaux and Rhone varieties. However, Steinwachs sees two standouts in her work there thus far. “I have to credit Chris Burroughs for the tagline ‘Blanc and Franc.’ Sauvignon Blanc and Cabernet Franc have been here since the beginning and grow beautifully.” Even in cool years like 2010 or 2011, the Cabernet Franc here (as with all of their Bordeaux varieties) isn’t green or vegetal; rather, there is earth, cigar box, and raspberry fruit, with only a hint of pyrazine, an unmistakably Californian expression of the grape that has the balance and presence of great Bourgueil. “Cabernet Franc is a fussy little diva, it’s like Pinot Noir. You have to grow it perfectly or it throws a tantrum, you have to baby it in the cellar, but it makes great wines. We do focus on leaf pulling and shoot thinning in the vineyard to avoid that green character, but generally we don’t find that bell pepper character from this site.”
The farming at Buttonwood is some of the most thoughtful in the Valley. While it incorporates elements of organics and biodynamics, it is most reminiscent to me of Japanese iconoclast Masanobu Fukuoka’s philosophy, adapting to the natural needs and environment of the site. “We say that we’re farming ‘biologically.’ We don’t use any synthetic herbicides or insecticides,” says Steinwachs. “Our theory is that if we keep the plants healthy and maintain a diverse environment, they’ll protect themselves. Philosophically, we’ve really got our own way of farming, which is organically minded, self-contained, and focusing intensely on what nutrients the soil may need. We’re constantly testing the soil to see how we can address the needs of our plants.” As her friend and fellow winemaker Nick De Luca (a proponent of Fukuoka-inspired farming) says, “terroir is an unplanted field,” and in this sense, the farming at Buttonwood seems geared towards capturing the essence of the land as accurately and naturally as possible.
Buttonwood Vineyard and Farm looks and feels very much like old school California. Yet it also points the way to what the vineyard of California’s future will likely look like: wider spacing to address our growing water issues; cover crops growing wild; polyculture, with fruits and vegetables growing alongside grapes; in essence, a self-contained ecosystem where the farming adapts to the needs of the place rather than dogmatically following a prescribed set of rules. “It’s not about me as a winemaker,” says Steinwachs. “We farm for deliciousness, whether that’s tomatoes or wine. We love the fact that people are coming back to the table. It’s not just the eating and drinking, it’s the communal aspect of people getting together. And that’s what Buttonwood is about.”
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